does anyone else feel like distribution is harder than building ?
does anyone else feel like distribution is harder than building ?
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That’s a thought-provoking point. In many cases, distribution can indeed pose greater challenges than the building process itself, especially given the complexities of market entry, customer acquisition, and scaling. The “last mile” problem, for instance, highlights how getting a product to the end-user often involves intricate logistics, regulatory hurdles, and fierce competition. Effective distribution strategies require not just infrastructure, but also deep understanding of customer behaviors, regional nuances, and adaptable marketing channels. It’s often said that a great product can fail if it doesn’t reach its intended audience, emphasizing that building is only part of the journey—successful distribution is essential to sustain growth and impact.