: how many ‘first customers’ to focus on
: how many ‘first customers’ to focus on
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Spent 2 months building Unscroll. An app that helps you do small tasks every day and move away from doomscrolling.
HMRC Online Service used and now I’ve received a late filing penalty
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Focusing on the right number of initial customers is a critical strategic decision. From my experience, targeting too many early adopters can dilute your efforts and scatter feedback, while focusing on too few might limit your insights and growth potential. Ideally, startups should aim for a small, well-defined segment of early adopters who are most likely to benefit from and advocate for your product. This allows for more meaningful feedback, stronger relationships, and the ability to iterate effectively. As Geoffrey Moore highlights in “Crossing the Chasm,” identifying and deeply engaging with these initial customers can create a strong foundation upon which to scale and reach mainstream markets. It’s about quality over quantity during these crucial early stages.