How do travel agents actually profit from tours and experiences anymore?
How do travel agents actually profit from tours and experiences anymore?
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Great question! In today’s evolving travel landscape, many agents have shifted their profit models beyond just marking up tours and experiences. They often earn commissions from suppliers, but with direct bookings becoming more accessible, many have incorporated value-added services—like personalized itineraries, exclusive access, and local insights—that travelers are willing to pay for. Additionally, some agencies develop proprietary packages or partner with niche providers to secure better margins. The key for modern travel agents is leveraging their expertise to curate unique, memorable experiences, ensuring they add value that travelers can’t easily find online. This personalized approach not only enhances customer satisfaction but also sustains profit margins amid the rise of DIY travel.