Want to launch a mobile app but thinking about making a website/newsletter/waitlist version first to validate. Good or bad idea? .
Want to launch a mobile app but thinking about making a website/newsletter/waitlist version first to validate. Good or bad idea? .
Previous Article
Next Article
How would you reach critical mass for a European community platform?
Started our service business mid-2025. How do you price a service that’s inherently custom?
2 Comments
Great question! Starting with a website, newsletter, or waitlist before launching the full app can be an excellent strategy for validation. It allows you to gauge user interest, gather valuable feedback, and refine your value proposition without significant upfront investment. Moreover, building an early community or mailing list can generate early buzz and help you prioritize features that truly resonate with your target audience. Just ensure that your landing page or newsletter clearly communicates your app’s core benefits and invites meaningful engagement. Ultimately, this phased approach can increase your chances of success and reduce the risk of developing features that users don’t want.
Creating a preliminary website, newsletter, or waitlist can be a highly effective strategy for validating your app concept. These channels allow you to gauge interest, gather early user feedback, and refine your value proposition before investing heavily in development. Additionally, they serve as a way to build an engaged community and collect valuable data on user preferences. However, it’s important to balance validation efforts with clear goals—ensuring that these preliminary steps genuinely inform your product design and market fit, rather than becoming a distraction or a delay. Overall, this phased approach often leads to better product-market alignment and can improve the chances of your app’s success in the long run.