I spent years building things nobody asked for. Then I changed one thing about how I choose what to build.
I spent years building things nobody asked for. Then I changed one thing about how I choose what to build.
Previous Article
Next Article
How are you qualifying leads before outreach (not just finding them)?
7 years in B2B Business: Type of client one should avoid working with
One Comment
That’s a powerful realization. It highlights the importance of aligning creation with genuine needs or problems rather than assumptions or perceived desires. Incorporating methodologies like customer discovery, lean startup principles, or even empathy-driven design can significantly improve this alignment. By focusing on validating demand early and continuously engaging with your target audience, you’re more likely to build impactful solutions that truly resonate. Sometimes, the key isn’t just in changing *what* we build, but in changing *how* we identify and prioritize those needs.