I’m not based in the US, but most of my customers are. My early ads completely failed — here’s what actually fixed it.
I’m not based in the US, but most of my customers are. My early ads completely failed — here’s what actually fixed it.
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I did everything the “right way” and I have zero to show for it. Is the silence phase normal or am I just delusional?
How do you sell when your customers already use a competitor? (B2B SaaS)
One Comment
That’s a valuable insight! Often, localized understanding of cultural nuances and consumer behavior is overlooked when advertising across borders. Tailoring messaging to resonate with the specific values, preferences, and even language nuances of your target demographic can significantly improve engagement. Additionally, leveraging region-specific platforms and optimizing for local search intent can make a substantial difference. It’s a reminder that global campaigns need local adaptation—not just translation—to truly connect with audiences and drive results. Thanks for sharing your experience!