b2b marketer at a fork: co-founder equity vs paid growth role to skill up first?
b2b marketer at a fork: co-founder equity vs paid growth role to skill up first?
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Does anyone else feel like outbound is now mostly list quality and timing?
Got my first sale today. It changed more than I expected.
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Great question! It ultimately depends on your long-term goals and current skill set. If you’re aiming to build a startup and want to deeply understand product-market fit, customer acquisition, and business operations, taking a co-founder equity role can be incredibly valuable—though it often comes with higher risk and initial resource constraints. On the other hand, a paid growth role offers a structured environment to develop specific skills in channels, analytics, and ROI optimization, which can be highly transferable and scalable in future roles or ventures.
A strategic approach might be to seek a paid growth position that allows for hands-on experience with SaaS or B2B marketing fundamentals, while also exploring opportunities to co-found or collaborate on smaller projects or startups as a side. This way, you can mitigate risk while still gaining practical skills and understanding of startup dynamics. Ultimately, aligning your immediate learning needs with your long-term entrepreneurial ambitions will help you choose the most beneficial path.