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The 3-Month Rule: My Technical Framework for Doing Things That Don’t Scale Variation 291

Embracing Unscalable Solutions: The Three-Month Experimentation Framework

In the fast-paced world of startups, the advice from Paul Graham—“Do things that don’t scale”—is often repeated but rarely heeded with actionable strategies, especially in the realm of software development. While the philosophy is straightforward, applying it effectively can seem daunting, particularly for engineers who are typically trained to prioritize scalability from the outset. Allow me to share an innovative approach I’ve adopted while developing my AI podcast platform over the past eight months.

The Three-Month Rule: A Practical Approach

I’ve formulated a simple yet powerful framework: every unscalable solution I implement is given a lifespan of three months. After this period, each hack must demonstrate its value through real-world application or it will be phased out. This approach equips me with valuable insights into user behavior while also avoiding the common trap of over-engineering.

Shifting the Mindset: From Scalability to Immediate Insights

As engineers, we often gravitate towards the creation of robust, scalable architectures—think microservices, distributed systems, and advanced design patterns. While these solutions are essential at scale, they often manifest as an expensive form of procrastination for startups, diverting resources towards hypothetical user bases and unresolved issues. My three-month framework, on the other hand, encourages the development of straightforward, sometimes “messy,” code that ships quickly, allowing me to gauge users’ real needs immediately.

Key Infrastructure Strategies: The Unconventional Path

1. Consolidated Hosting on One Virtual Machine

I host my entire platform—including the database, web server, and background jobs—on a single $40/month virtual machine. This strategy sacrifices redundancy but offers significant insights into my actual usage patterns. Within two months, I’ve learned that my platform’s peak resource demand is just 4GB of RAM. Had I gone with a complex Kubernetes setup, I would have spent valuable time managing resources that were effectively idle.

When the server crashes—an occurrence I’ve experienced a couple of times—I gain crucial data about underlying issues, helping me refine and strengthen my approach.

2. Direct Configuration in Code

Instead of using external configuration files or environment variables, I’ve opted for hardcoded constants sprinkled throughout my codebase. This might seem retrograde, but it allows me to track changes easily and ensures every modification is a deliberate act that is documented through version control. Creating a separate configuration service would have consumed

One Comment

  • This framework highlights a crucial mindset shift for startups and engineers alike — focusing on rapid learning and iteration over premature optimization. The Three-Month Rule is a practical embodiment of the “fail fast” mentality, providing a structured way to experiment without overcommitting resources.

    Your use of consolidated hosting on a single VM demonstrates how resource constraints can yield valuable insights into actual usage patterns, avoiding the trap of over-engineering for hypothetical scenarios. Similarly, hardcoding configurations—while seemingly contrary to best practices—serves as a useful temporary measure for rapid iteration, provided it’s clear when to refactor.

    One additional benefit of such an approach is that it encourages teams to prioritize essential features and user feedback early on, which can inform more scalable solutions later. It’s a reminder that sometimes, the most scalable architecture is the one that’s designed with a deep understanding of actual user needs, not just theoretical capacity.

    Looking forward, it might be interesting to formalize this into an iterative process where, after each three-month period, you assess and plan for how to scale or optimize those solutions based on real data. This could help balance the agility of unscalable hacks with the robustness needed as your platform grows. Thanks for sharing this thoughtful framework!

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