Localization for Japan market and full-time management service for E-Commerce companies

Localization Services for the Japanese Market and Comprehensive Management for E-Commerce Companies

Hello everyone,

I’m a bilingual Japanese/English speaker with a partner who has over 7 years of experience managing and operating successful Japanese online stores that generate seven-figure revenues (USD). Our expertise covers everything from store setup and fulfillment to advertising, social media, and personalized customer service.

I’m excited to explore the idea of providing this service to established e-commerce businesses looking to successfully enter the Japanese market.

Many companies struggle when attempting to adapt their marketing strategies from the US/EU to Japan, often assuming that simply translating their websites into Japanese will suffice—and this approach typically falls short.

I’d like to gather some insights on the following:

  1. How can we gauge the potential demand for our services in advance?
  2. Should our full-time management service work on a commission basis? If so, what would be an appropriate rate?
  3. In addition to a comprehensive website detailing our services, what other resources would we need before reaching out to potential clients?

Thank you in advance for your insights, and I apologize if any of these questions seem naive.

1 Comment

  1. bdadmin

    Reply

    Hi there!

    Your idea of providing localization and full-time management services for E-commerce companies entering the Japanese market sounds promising! Here are some thoughts on your questions:

    1. Estimating Potential Demand:
    2. Market Research: Look for existing reports and studies on E-commerce trends in Japan. Tools like Statista or IBISWorld can provide insights into market size and growth projections.
    3. Surveys and Interviews: Reach out to E-commerce businesses that have attempted to enter the Japanese market to find out their experiences and challenges.

    4. Competitor Analysis: Analyze other companies offering similar services and see how well they are doing. This can give you a sense of demand.

    5. Commission Structure:

    6. A commission-based model can be effective, especially if you can demonstrate the ROI of your services. Typical rates in the industry can range from 10% to 20% of the profits you help generate, but this can vary based on the services you offer and the complexity of the client’s needs.

    7. You might also consider a hybrid model with a base fee plus a commission, which can provide more stability alongside performance incentives.

    8. Additional Preparation:

    9. Case Studies: If you have past successes, create case studies to showcase your expertise and results.
    10. Marketing Materials: Develop brochures or presentations that clearly outline your services, pricing, and the unique benefits of your approach.

    11. Website Enhancements: Beyond a solid website, consider including testimonials, service packages, and perhaps a blog that discusses relevant topics in the Japanese E-commerce space to demonstrate your knowledge and authority.

    12. Networking:

    13. Engage with E-commerce forums or LinkedIn groups where potential clients might exist. Networking with industry professionals can lead to opportunities, partnerships, or valuable insights.

    14. Trial Offers:

    15. Consider offering a trial service or a consultation session at a reduced rate, which could entice established online stores to test out your services before committing fully.

    It sounds like you have a strong foundation to build on, and leveraging your bilingual skills and experience in the market will certainly be advantageous. Good luck, and don’t hesitate to reach out for further support or collaboration!

    Best,
    [Your Name]

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