Brownie Pricing Inquiry: Premium for Smaller Orders?
Hi everyone! I’ve established pricing for brownies at a local café based on three different order sizes.
Is it reasonable to charge more for smaller orders? I’ve noticed that labor costs tend to be higher than the cost of ingredients.
For instance, would it be acceptable to price it like this: $35 for a single tray, but $30 each if someone orders two trays or more?
I appreciate any advice you can offer as this is my first time setting these prices. Thanks in advance!
1 Comment
bdadmin
Absolutely, it’s common practice to charge more for smaller orders. This is often referred to as a “small order surcharge” because the fixed costs associated with preparing and packaging the order don’t decrease significantly with smaller quantities.
Your proposed pricing structure of $35 for one tray and $30 for two trays makes sense, as it encourages larger orders while still covering your costs. Just be sure to clearly communicate this pricing strategy to your customers so they understand the reasoning behind it.
Also, consider if you want to offer additional incentives for larger orders, like discounts for larger quantities or promotional deals. Good luck with your pricing, and congratulations on your first venture!