When a Client Wants to Dismiss a Winning Campaign: What to Do Next
Navigating client relationships in the digital marketing world can be challenging, especially when they make unexpected decisions about successful campaigns. I recently faced this dilemma while working with a prominent plastic surgeon and his skilled team, who offer a wide range of services that include everything from breast augmentations to the latest body sculpting techniques. The beauty of their practice lies in its versatility, catering to both men and women seeking various enhancements.
When I was brought on board to enhance their online presence through SEO.html" target="_blank">SEO, our goal was clear: attract as much business as possible across all service offerings. With a focus on local search optimization and competitor analysis, I felt confident about our strategy.
Fast forward a few months into our campaign, and things were going exceptionally well. We managed to rank for a less common service—”Penis Enlargement.” Surprisingly, this service garnered over 40,000 searches per month on a national scale, with substantial interest locally. As a result, the surgeon’s practice began receiving an influx of inquiries, far exceeding his expectations.
However, here’s where things took a turn. The client expressed his desire to remove this service from the website. I completely understand that it can be a sensitive topic, but given the significant search volume and lead generation, it feels like missed potential.
While I respect his decision as the business owner, it’s still disheartening to see the success of a high-performing keyword being dismissed. We’ve already started the process of removing the service and redirecting traffic to other offerings, but I’m left wondering if there’s a way to persuade him to reconsider. Perhaps showcasing the traffic statistics and lead generation potential could spark his interest.
In any case, this situation presents a unique lesson and a potential case study for my portfolio. Sometimes, the best opportunities come in unexpected forms, and a successful campaign can become a point of negotiation. If you’ve faced similar challenges, how did you approach them? Share your thoughts and experiences in the comments below!
2 Comments
Navigating client relationships can be complex, especially when it comes to their business decisions that may seem counterintuitive. It sounds like you’ve made significant strides in your SEO efforts for this plastic surgeon, particularly with the success of the “Penis Enlargement” service. Here are a few strategies and considerations that may help you persuade your client to reconsider his decision to remove this service from the website:
1. Present Data-Driven Insights
The first step is to provide your client with solid data on the performance of this specific campaign. If you haven’t already, compile statistics showing the traffic, leads, and conversion rates associated with the “Penis Enlargement” keywords. Graphs and visual representations can help underscore how impactful this service has been for his business.
2. Assess Market Demand
Conduct a thorough analysis of market demand not only short-term but also long-term. If this service is seeing a spike in interest, outline the potential for growth. It might help to share data that highlights trends in cosmetic procedures, particularly those that show a rising interest in male enhancements. Offering insights into how competitors are positioning their services can also provide context that might be compelling for him.
3. Explore a Compromise
If the idea of openly promoting this service makes your client uncomfortable, suggest a compromise. For instance, if he’s worried about his brand image or business positioning, you could propose creating a separate brand or dedicated landing page that houses this service while still allowing it to be SEO-optimized. This way, it remains accessible without appearing heavily advertised on his primary site.
4. Highlight Cross-Promotion Opportunities
Discuss how the revenue generated from this service could fund other areas of his business or perhaps even be used to promote services he prioritizes. It’s a common misconception that focusing on one service detracts from others; rather, successful campaigns can drive overall business improvement and visibility.
5. Use Case Study Potential
While you mentioned wanting to create a case study, this is more than just a personal win for you. Share how the successful ranking and lead generation from this service could serve as a valuable learning experience for both of you. If he is concerned about image, present this as a case study that focuses on the importance of data-driven decisions in digital marketing rather than the specifics of the service itself.
6. Address Misconceptions
If his concerns stem from misconceptions or fears, take the time to address them thoroughly. For example, if he fears condemnation regarding the nature of the procedure, let him know that many reputable practices offer it under the appropriate marketing guidelines. You can also suggest consulting with a branding expert if he still carries reservations.
7. Emphasize Ethical Considerations
Reassure him that the campaign was conducted ethically and that you prioritize patient education in your strategies. Often, patients are looking for informed choices rather than sensational marketing. Encourage him to view this service from a perspective of helping individuals who may feel insecure about these issues.
Conclusion
Ultimately, if your client remains firm in his decision after you’ve shared these insights, it’s important to respect his choice, as he knows his brand and audience best. Ensure you maintain a strong working relationship by focusing on other potential area expansions within his practice. This could lead to equally successful SEO campaigns for other services. Additionally, you can use the experience learned from this campaign as a cornerstone for future projects, enhancing your strategy even without this particular service in play.
Approach your conversation with professionalism and understanding, and be open to his feedback as well. You might find an alternative solution you both can agree on!
This is a fascinating scenario that highlights the delicate balance between client preferences and data-driven success in digital marketing. Your approach to showcasing the traffic statistics is spot on; sometimes clients need to see concrete numbers to appreciate the potential impact.
In addition to analytics, you might consider sharing testimonials or feedback from patients who found the practice through that specific service. Personal stories can really resonate and may help the client recognize the human aspect of their practice, going beyond just a transactional perspective.
Furthermore, it might be worth discussing alternative strategies that could still align with his branding while maintaining a presence in that keyword space—perhaps introducing the service in a more educational manner or linking it to related offerings. This way, you respect his wishes while still leveraging that interest.
Ultimately, this situation underlines the importance of open communication and aligning on goals. It could be beneficial to have a candid discussion about the long-term vision for the practice and how each service plays a role in that strategy. Have you thought of proposing a temporary hold on the removal to see how it impacts overall engagement first?
Your insights could serve as a roadmap for others facing similar challenges, and I look forward to hearing how this evolves!