why is nobody hiring?

Navigating the Job Market: The Frustration of Modern Employment

As graduates and job seekers step into the ever-evolving job market, many are finding themselves in a perplexing situation. Reflecting on the experiences of friends who moved to the UK between 2016 and 2019 without formal degrees, it seems job opportunities were once more accessible. Securing positions at places like Costa and Primark was straightforward upon their arrival. However, for recent graduates, the landscape feels drastically different.

Having relocated to the UK as a teenager in 2016, I face a series of rejections from the same coffee shops and retail stores where my friends once found easy entry. The job requirements seem disproportionately rigid for roles that are, let’s face it, far from rocket science.

Despite holding a recent degree and having accumulated voluntary marketing experience with non-profits to bolster my resume, the feedback remains consistent: underqualified. The transition from academia to the working world feels like an uphill battle, one many believe should include opportunities for on-the-job training. How else can emerging professionals gain the requisite skills?

It raises an important question—has a university education become the baseline rather than a key to open doors? The notion of having to pursue multiple advanced degrees to qualify for entry-level positions is both daunting and disheartening. As we grapple with these challenges, the question of how to manage living expenses without a source of income becomes increasingly urgent.

Navigating these choppy waters of the job market is undoubtedly frustrating. There’s a dire need for change, for dialogue around accessible employment opportunities, and for recognition that learning on the job should be an option. It’s not just about securing a position; it’s about building a foundation for a promising future. Let’s hope for a shift towards a more inclusive hiring landscape where growth, potential, and passion are given the consideration they truly deserve.

1 Comment

  1. It’s understandable to feel frustrated and anxious in the current job market, particularly when comparing your experiences with those of others. Here’s a multifaceted overview of the situation that may help provide some perspective, along with practical steps you might consider taking.

    Economic and Market Conditions

    The job market fluctuates based on numerous factors, including economic health, industry demands, and global events such as the pandemic. While your friends may have found it easier to secure jobs a few years ago, the market today could be different due to external pressures like economic uncertainty or shifts in consumer behavior. Many employers have become more selective as they navigate these changes, and there may currently be fewer entry-level positions available than in previous years.

    Skill and Experience Expectations

    You’re correct in feeling that certain roles, like those in retail or at coffee shops, shouldn’t require extensive qualifications. However, competition may have increased, and employers can be more selective. It’s possible that experience rather than education is prioritized in lower-skilled jobs. For your desired field in marketing, the mismatch might stem from a combination of market saturation—where many graduates are competing for similar roles—and a demand for specific skills like digital marketing, data analysis, and content creation.

    Practical Steps Forward

    1. Harness Online Learning: Since training on-the-job is less common now, consider enhancing your skillset through online courses. Websites like Coursera, LinkedIn Learning, or Google Academy offer courses in digital marketing, data analytics, and other in-demand skills.

    2. Networking: Sometimes opportunities arise not from job boards but through connections. Attend industry events, webinars, or join local business groups to meet professionals in your field. LinkedIn is also a valuable tool for reaching out to people and seeking informational interviews to learn about industry expectations and gain insights.

    3. Optimize Your Application Materials: Your CV and cover letter should be tailored and polished for each application. Make sure to highlight your voluntary marketing experience and articulate any specific skills or successes you had in that role.

    4. Look for Hybrid Roles: Consider roles that may not be strictly marketing but have a marketing component. These positions can provide valuable experience while you continue searching for your ideal job.

    5. Consider Freelancing or Internships: These opportunities can provide both experience and income. They often have less rigid qualifications and can sometimes lead to permanent positions.

    6. Adaptability: Stay open to roles outside your initial target. Sometimes starting in a related field can open doors to your desired industry

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