Yes, it is possible to set up Instagram ads using a computer to avoid Apple’s commission fees. Instagram ads can be managed through Facebook’s advertising platform, as Instagram is owned by Meta (formerly Facebook). Here’s how you can do this on a Mac:
Access Facebook Ads Manager: Open a web browser on your Mac and navigate to Facebook Ads Manager (business.facebook.com). If you’re logged in with your Facebook account, you’ll be able to access this tool directly.
Connect Your Instagram Account: Within Ads Manager, make sure your Instagram account is linked. Navigate to ‘Business Settings’ -> ‘Accounts’ and then ‘Instagram Accounts’. Click ‘Add’ to connect your Instagram account.
Create a New Campaign: Start creating a new ad campaign by clicking on the ‘Create’ button. Choose your campaign objective, like Brand Awareness, Reach, or Engagement.
Set Up Your Ad Sets: Define your target audience, ad placements, budget, and schedule. Ads can be placed on Instagram by selecting this option under the Placement settings.
Create Your Ad: Design your ad within the Ads Manager. You can upload images or videos and add the text you want to display. This is also where you can preview how your ad will appear on Instagram.
Review and Publish: Double-check all the details and once everything looks good, submit your ad for review. Instagram’s review process ensures compliance with advertising policies.
By using a Mac and Facebook’s advertising tools, you avoid the transaction taking place through Apple’s ecosystem on your iPhone, thereby circumventing any additional fees Apple might charge for such transactions on its iOS platform.
One Comment
This is an excellent overview of how to circumvent Apple’s service charges while setting up Instagram ads on a Mac! I’d like to add that while using Facebook Ads Manager provides a strategic workaround, it’s also important to consider the broader implications of this approach. By utilizing the web-based platform, marketers gain access to a wider array of targeting options and analytics that can enhance ad performance beyond what is typically available in the mobile app.
Moreover, integrating insights collected from the Ads Manager can help create more tailored ad content that resonates with your audience, ultimately leading to better conversion rates. However, it’s essential to stay updated on any policy changes from both Meta and Apple, as they might impact advertising strategies or fees in the future. Could discussing strategies for optimizing ad performance while adhering to both companies’ policies add another layer to this conversation?