Strategies for Expanding Your Clientele as a Contractor

Launching your own business as a contractor can be both exhilarating and daunting, particularly when it comes to building a substantial client base. As an experienced service and repair plumber, I transitioned from a stable job at a Fortune 500 company to pursue my independent venture. After years in the industry and becoming licensed four years ago, I dedicated time and resources to outfitting my truck and honing my skills, culminating in a full departure from my previous role.

Since venturing out on my own, I’ve been actively exploring various avenues to expand my customer base. Digital marketing strategies have been a focus of mine; I have invested in Google Local Services ads, Google Ads, and dabbled with platforms like Yelp and Nextdoor. However, I’m eager to hear from other seasoned contractors who might offer additional insights and strategies for attracting new clients.

Are there any innovative approaches or lesser-known tactics that have proven effective in growing your clientele outside the digital channels mentioned? Your seasoned advice and successful experiences would be invaluable as I navigate this entrepreneurial journey.