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The 3-Month Rule: My Technical Framework for Doing Things That Don’t Scale Variation 150

Embracing the 3-Month Rule: A Pragmatic Approach to Building What Works

In the tech world, one adage resonates widely: “Do things that don’t scale.” While this wisdom can be transformative for startups, particularly in coding practices, the implementation strategies often lack clarity. As I have navigated the journey of developing my AI podcast platform over the past eight months, I’ve adopted a straightforward yet effective framework that I like to call the 3-Month Rule.

The Essence of the 3-Month Rule

The premise of my strategy is simple: any hack or workaround that isn’t designed for scalability gets precisely three months to demonstrate its worth. If it proves beneficial within that time, it gets reshaped into a robust solution; otherwise, it’s discarded.

As engineers, we are often conditioned to pursue scalable solutions right from the start, delving into sophisticated architectures like microservices or distributed systems aimed at supporting millions of users. However, this kind of thinking is typically more applicable in larger organizations. For startups, overly focusing on scalable solutions can lead to unnecessary complexity, as we may be preparing for users that don’t even exist yet. Implementing the 3-Month Rule allows me to prioritize simplicity and effectiveness, creating “imperfect” yet functional code that provides real insights into user needs.

Current Infrastructure Strategies: Intellingent Choices

1. Centralized Operations on One Virtual Machine

All aspects of my platform—including the database, web server, background jobs, and caching—run on a single $40/month virtual machine. This approach may seem reckless, but it’s been invaluable. I’ve gleaned more about my platform’s resource demands in the last two months than any theoretical planning can provide. The revelation that my project peaks at just 4GB of RAM illustrates that my earlier inclination toward complex setups was misplaced.

When issues occur (and they have), I receive precise feedback regarding what truly fails. Surprisingly, it’s seldom what I anticipate.

2. Directly Hardcoded Configurations

Instead of employing configuration files or environment variables, I use hardcoded values across my codebase:

python
PRICE_TIER_1 = 9.99
PRICE_TIER_2 = 19.99
MAX_USERS = 100
AI_MODEL = "gpt-4"

This choice might seem archaic, but it grants me the ability to quickly search configurations throughout my entire project. Any changes I

One Comment

  • Thank you for sharing this insightful framework. The 3-Month Rule resonates strongly, especially in the early stages of startup development. It emphasizes the importance of rapid iteration and learning over premature complexity—sometimes the best way to understand what truly works is by building simple, quick solutions and evaluating their effectiveness in real-world conditions.

    Your approach to infrastructure—using a single VM and hardcoded configs—reminds us that simplicity often accelerates feedback loops and reduces debugging overhead. As startups evolve, this mindset can prevent paralysis by overengineering and help teams stay agile.

    One additional point to consider is documenting insights gained during these 3-month experiments, which can inform future scalable solutions. Also, establishing clear criteria for evaluating outcomes within that timeframe ensures the process remains focused.

    Overall, this practical, no-frills methodology is a valuable reminder that sometimes, embracing imperfections early on can lead to more robust, user-centered products down the line. Thanks for sharing your experience!

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