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The 3-Month Rule: My Technical Framework for Doing Things That Don’t Scale Variation 219

Embracing Unscalable Solutions: The 3-Month Rule for Startups

In the ever-evolving landscape of tech entrepreneurship, there’s a well-known mantra from industry luminary Paul Graham: “Do things that don’t scale.” However, translating this wisdom into actionable strategies, particularly in software development, often goes unaddressed. After eight months of building my AI podcasting platform, I’ve devised a straightforward framework to apply this principle effectively: every unscalable solution is given a trial period of three months. If it proves its worth, it receives the investment needed for further development; otherwise, it gets phased out.

The Startup Dilemma

As engineers, we frequently gravitate towards constructing scalable solutions right from the start. We’re trained to think in terms of complex infrastructures—microservices, distributed systems, and robust architectures designed to accommodate millions of users. Yet, this focus on scalability can often lead to costly delays for startups, diverting attention toward future concerns rather than immediate needs. The 3-month rule I follow compels me to prioritize writing straightforward, albeit imperfect, code that offers tangible results and insights about my users’ true requirements.

Current Unscalable Solutions and Their Value

1. Single-VM Operation

I host my database, web server, background jobs, and Redis on a single, budget-friendly $40/month virtual machine. This setup lacks redundancy and relies on manual backups to my local system. While it may seem reckless, the decision to consolidate resources has provided invaluable insights. In just two months, I’ve gained a clear understanding of my platform’s needs, discovering that it peaks at 4GB of RAM. The intricate Kubernetes architecture I nearly implemented would have merely dealt with idle resources. Each failure (there have been two) has offered real data on how systems fail—often in ways I didn’t anticipate.

2. Hardcoded Configuration

I manage configurations through constants sprinkled across my codebase, such as:

plaintext
PRICE_TIER_1 = 9.99
PRICE_TIER_2 = 19.99
MAX_USERS = 100
AI_MODEL = "gpt-4"

While this structure may seem primitive, it allows for rapid changes with a simple redeployment. I can swiftly search for any config value across my codebase, enabling efficient tracking and version control. Instead of spending a week building a configuration service, I’ve only had to modify these values three times

One Comment

  • Thank you for sharing this practical and insightful approach to balancing speed with learning early in a startup’s journey. The 3-month rule is a powerful framework for validating unscalable solutions—by setting clear boundaries, you ensure that initial experiments don’t overextend resources while still gaining valuable insights. I particularly appreciate how you emphasize the importance of embracing imperfections in these early solutions; they serve as catalysts for learning, reducing the fear of failure often associated with building unscalable prototypes. Your example of consolidating resources on a single VM aligns well with the idea of rapid iteration, allowing for quick adjustments based on real-world usage. This pragmatic mindset—focusing on what works now and planning scalable solutions later—is a compelling strategy that many startups could benefit from adopting. Looking forward to seeing how these principles evolve as your platform grows!

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