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The 3-Month Rule: My Technical Framework for Doing Things That Don’t Scale

Embracing Imperfection: The 3-Month Experimentation Framework for Startups

In the startup world, creating a product that resonates with users often requires a departure from conventional wisdom. Paul Graham famously advises, “Do things that don’t scale,” yet many developers struggle with how to incorporate this principle into their coding practices effectively. After dedicating eight months to developing my AI podcast platform, I’ve crafted a straightforward framework that I refer to as the “3-Month Rule.” This method allows me to evaluate unscalable hacks on a time-bound basis: after three months, each hack must either demonstrate its value and transition to a more robust solution or be phased out.

The Pitfalls of Perfection

As engineers, we are conditioned to focus on scalability right from the start—designing intricate architectures capable of supporting millions of users, leveraging complex frameworks, and creating fault-tolerant systems. However, in the startup phase, investing time and resources in scalability can often equate to procrastination, addressing challenges that may never arise while ignoring the needs of existing users. My 3-Month Rule encourages the creation of straightforward, functional code that can be quickly deployed, providing essential insights into user behavior and needs.

Current Infrastructure Hacks: Insights Behind the Simplicity

1. Unified Server Environment

My entire platform operates on a single, cost-effective virtual machine that hosts the database, web server, background tasks, and more. This setup, void of redundancy and reliant on manual backups, allows me to assess my actual resource requirements effectively. Through two months of operation, I learned that my “AI-heavy” application peaks at just 4GB of RAM—far from the elaborate Kubernetes architecture I had initially planned. When outages occur (and they have), I gain valuable insights about what truly breaks, often revealing unexpected vulnerabilities.

2. Simplified Configuration Management

In lieu of convoluted config files or environment variables, I utilize hardcoded constants throughout my application. This approach allows me to make swift changes with minimal overhead—redeploying only takes 15 minutes compared to the potential 40-hour investment for building a full configuration management service. Each alteration is logged in the version history and subject to review, ensuring accountability without unnecessary complexity.

3. Leveraging SQLite for Scalability Insights

My decision to run SQLite for a web app serving multiple users has yielded remarkable results. With a mere 47MB database, the application comfortably manages 50 concurrent users

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