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The 3-Month Rule: My Technical Framework for Doing Things That Don’t Scale

Embracing Imperfection: The 3-Month Rule for Rapid Development

In the world of startup development, there’s a widely recognized nugget of wisdom from Paul Graham: “Do things that don’t scale.” However, implementing this concept in the realm of coding can often feel daunting.

Over the past eight months of crafting my AI podcast platform, I’ve developed a structured methodology: the 3-Month Rule. This approach allows every unscalable idea a lifespan of three months—long enough to validate its effectiveness or to phase it out.

The startup Mindset: Building for Now, Not the Future

As engineers, we’re often conditioned to think in terms of scalability. We envision robust architectures, scalable solutions, and elaborate systems prepared to handle millions of users. But in a startup environment, this mentality can lead to costly delays, optimizing for hypothetical users and addressing problems that may never arise.

The 3-Month Rule encourages me to focus on straightforward, albeit imperfect, coding practices that can be deployed immediately. This ‘bad’ code not only gets my product out there but also provides invaluable insights into the actual needs of my users.

Current Infrastructure Hacks: Learning Through Simplicity

Here are some of the deliberate design choices I’ve made, and why they’ve proven to be advantageous:

1. Consolidated Resources on a Single VM

Rather than spreading my operations across multiple servers or services, I’ve consolidated everything onto a single $40/month virtual machine. This includes the database, web server, background tasks, and more. While this setup lacks redundancy and relies on manual backups to my local machine, it has taught me precisely what my resource requirements are—more than any capacity planning document could.

So far, my platform has only reached a peak usage of 4GB of RAM. Had I opted for a more complex architecture, I would have been managing unnecessary components and configurations. Moreover, every crash provides real-world insights into where my system truly struggles—often in ways I didn’t anticipate.

2. Hardcoded Configurations

By opting for hardcoded configuration constants throughout my code, I’ve simplified the deployment process. Modifications require a redeployment, but since I’ve only adjusted these values a handful of times in three months, the time investment pales in comparison to developing an elaborate configuration management system. This approach allows for quick tracking and updates, turning what could be a week-long task into mere minutes of work.

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