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The 3-Month Rule: My Technical Framework for Doing Things That Don’t Scale

The 3-Month Rule: A Practical Framework for Building Unscalable Solutions

In the realm of startups, one piece of advice often echoed by tech luminaries such as Paul Graham is to “do things that don’t scale.” While this mantra resonates widely, its execution—especially in the coding phase—is rarely discussed. After spending eight months developing my AI podcast platform, I’ve crafted a straightforward framework to channel this philosophy effectively: each unscalable approach enjoys a three-month lifespan before either proving its worth or being retired.

As software engineers, we’re conditioned to prioritize scalable solutions from the outset. We’re captivated by complex design patterns, microservices, and distributed systems designed to cater to millions of users. However, this mindset often aligns more with large corporations than with startups. In a fledgling venture, focusing on scalability can just as easily transform into expensive procrastination, wherein we optimize for users who haven’t yet arrived and solve imaginary problems.

My three-month rule compels me to write simple, direct code—what might often be deemed “bad” code—that actually gets deployed. This iterative approach not only counters the impulse to over-engineer but also provides valuable insights into user needs that only arise through real-world use.

Current Infrastructure Hacks That Offer Surprising Insights

1. Single VM Deployment

I operate my entire platform on a singular $40/month virtual machine, hosting the database, web server, background jobs, and Redis—all together, without redundancy and backed up manually to my local drive. Why is this a savvy choice? It has illuminated my resource needs quicker than any complicated capacity planning document ever could.

In just two months, I learned that my “AI-heavy” platform peaks with only 4GB of RAM usage. Had I implemented a complex Kubernetes setup as initially intended, I would likely have been managing empty containers instead of addressing real challenges. Each time this system fails (twice so far), I gain insight into breakdowns that are often unexpected.

2. Simplified Configuration Management

Instead of using configuration files or environment variables, I’ve opted for hardcoded constants scattered throughout my codebase:

python
PRICE_TIER_1 = 9.99
PRICE_TIER_2 = 19.99
MAX_USERS = 100
AI_MODEL = "gpt-4"

This approach means that updating any configuration requires a redeployment, but it also provides a hidden benefit. I can swiftly search through my entire codebase

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