Embracing the 3-Month Rule: A Pragmatic Approach to Non-Scalable Solutions in Tech
In the world of startups, the adage “do things that don’t scale” has become a guiding principle for many entrepreneurs. This wisdom, popularized by Paul Graham, encourages innovators to embrace simplicity and experimentation during the early stages of their ventures. However, practical implementation of this philosophy in the realm of coding remains a less-discussed topic.
After dedicating eight months to building my AI podcast platform, I’ve created a straightforward framework that I like to call the “3-Month Rule.” This approach allows for any unscalable hack to thrive for three months. At the end of this period, each solution must either demonstrate its worthiness for further investment or be retired.
The Challenge of Scalable Solutions
As engineers, we often come from backgrounds that emphasize scalable solutions right from the outset. We are well-versed in using design patterns, microservices, and distributed systems, all crafted to support millions of users. However, this line of thinking is more suited to established institutions rather than agile startups.
In the fast-paced environment of a startup, striving for scalability can feel like a costly form of procrastination. Why build complex solutions for users we don’t yet have? The 3-Month Rule encourages me to focus on straightforward, albeit “imperfect,” code that actually gets deployed. This practice not only drives product development but also reveals crucial insights into user needs.
Current Infrastructure Hacks: Practical Wisdom or Foolhardiness?
1. Everything Runs on One Virtual Machine
All essential services—database, web server, background jobs, and caching—reside on a single $40/month virtual machine. There’s zero redundancy, and backups involve manual transfers to my local machine.
You might wonder how this could be considered smart. The truth is, within two months, I’ve gained more insight into my resource usage than any theoretical capacity planning document could provide. It turns out that my AI-centric platform functions optimally with only 4GB of RAM. The complex Kubernetes architecture I nearly implemented would have only managed empty containers instead of addressing real user needs.
When the server crashes—as it has twice—I gain valuable data about what fails in ways I never anticipated.
2. Hardcoded Configuration for Simplicity
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PRICE_TIER_1 = 9.99
PRICE_TIER_2 = 19.99
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One Comment
This post offers a refreshingly pragmatic perspective on balancing speed and scalability in the early stages of product development. The 3-Month Rule serves as a disciplined yet flexible approach—allowing founders and engineers to focus on rapid iteration and real user feedback without getting bogged down by premature optimization. I especially appreciated the emphasis on learning from straightforward, sometimes “hacky” setups like running everything on a single VM. These kinds of practical experiments often uncover the most valuable insights about real-world usage and bottlenecks.
It’s worth highlighting that such a mindset encourages us to treat infrastructure as an evolving learning tool rather than a fixed solution. As you said, the crashes and manual backups provided more concrete data than theoretical plans ever could, guiding smarter future decisions. That balance between immediate progress and thoughtful iteration can be crucial—embracing simplicity first, then thoughtfully scaling as validated by actual demand. Thanks for sharing this insightful framework; it’s a compelling reminder that sometimes doing things that don’t scale initially is the most scalable move in the long run.