The Therapist or the Strategist? Unpacking the Role of the Business Consultant

As a professional consultant for small business owners, I’ve found myself in an unexpected position at times—acting more like a therapist than a strategist. Many entrepreneurs who seek my guidance on Instagram strategy often express a desire for enhanced engagement, a broader reach, and overall growth. While I genuinely enjoy these consultations, and some clients demonstrate a commitment to implementing changes, I frequently encounter a troubling trend: many don’t take action on the advice provided.

During our sessions, we delve deeply into critical aspects of their brand, analyzing elements like brand clarity, messaging, content strategy, bio optimization, and audience connection. These are substantial and impactful strategies designed to drive progress. Yet, post-consultation, it feels as if no changes have been made. It’s almost as if they booked the session just to voice frustrations, leaving me pondering the purpose of our discussion.

I can’t help but wonder: if I were in their position, I would invest wholeheartedly in my business. Understanding my customers and executing effective strategies would be my top priorities, as these are vital factors in achieving financial success.

This leaves me questioning a few things: Why invest in consulting only to disregard the guidance offered? Why stop halfway when there’s an evident opportunity for growth?

Is this a common phenomenon among small business owners, or am I simply encountering a unique set of clients?

It’s a complex issue worthy of exploration. As we move forward in enhancing our businesses, it’s crucial to not just seek knowledge but to embrace the actionable insights that can lead to real, sustainable growth.