The Curious Case of Consultation Complacency: Why Some Business Owners Don’t Follow Through
In my experience providing paid consultations to small business owners, I often find myself in a unique position that feels more akin to a therapist than a strategist. Many of these entrepreneurs come to me seeking advice on how to improve their presence on Instagram. They typically express their desire for increased engagement, enhanced reach, and overall growth. I genuinely enjoy these sessions, especially when I see clients who are fully committed to making positive changes. For them, the results can be nothing short of transformative.
However, it’s perplexing to observe that a significant number of clients don’t apply the insights we discuss. Despite the depth of our conversation—covering vital aspects like brand clarity, effective messaging, content strategy, bio enhancements, and even establishing a deeper connection with their audience—many individuals leave the call without taking any actionable steps.
It seems they may have paid simply to express their frustrations rather than to implement the strategies we discussed. This leaves me questioning the rationale behind it.
Perhaps I’m just wired differently, but if I were managing a business, I would be deeply invested in its success. I would strive to understand my customers and their needs because, ultimately, that’s where my revenue would originate. So, I find myself genuinely puzzled: why invest in professional guidance but choose not to apply it? Why settle for a half-hearted approach to something you claim to want to develop?
Is this a common issue, or am I merely encountering a select group of clients who aren’t ready to fully engage in their growth journey? I would love to hear your thoughts and experiences on this matter. Are there others out there who face similar challenges with their consultations?
