Addressing Spam Flagging Challenges in Real Estate Outbound Calling Campaigns
In the competitive landscape of real estate, effective communication is essential for converting leads and maintaining client relationships. However, many businesses face the challenge of their outbound calls being mistakenly flagged as spam, which can hinder engagement and impact overall performance metrics.
Understanding the Issue
For real estate professionals who rely heavily on outbound calling, maintaining a high contact rate is crucial. Yet, despite registering numbers with established compliance protocols such as A2P (Application-to-Person) messaging campaigns and 10DLC (10-Digit Long Code) registrations, some outbound caller numbers continue to be marked as spam by consumers or even carrier filters. This not only diminishes the effectiveness of outreach efforts but also affects key performance indicators (KPIs) for the sales team.
Why Does Spam Flagging Occur?
Various factors can cause legitimate business numbers to be flagged or blocked:
- Recipient Reports: Customers may mark calls as spam if they perceive them as unwanted or intrusive.
- Carrier Filters: Automated spam detection algorithms analyze call patterns, frequency, and other signals to identify potential spam.
- Number Reputation: A history of high call volume or inconsistent caller ID information can influence spam classification.
- Lack of Proper Authentication: Absence of protocols like STIR/SHAKEN can diminish caller trustworthiness.
Strategies to Minimize Spam Flags
To improve call deliverability and reduce the likelihood of numbers being flagged, consider adopting the following best practices:
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Implement Trusted Caller ID Protocols:
Ensuring your caller IDs are verified using authentication standards like STIR/SHAKEN can enhance caller trustworthiness and reduce spam labels. -
Maintain a Clean Call List:
Regularly updating and cleaning your call lists, removing numbers that have previously marked calls as spam or are unresponsive, can improve reputation. -
Limit Call Frequency:
Avoid excessive calling to the same numbers within short time frames, as this can trigger spam filters. -
Use Verified Messaging Partners:
Engage with carriers and messaging platforms that adhere to industry standards and have established relationships with carriers to better ensure your calls are delivered successfully. -
Transparent Communication:
When initiating calls, clearly identify your business and purpose to foster trust and reduce customer reports of spam. -
Leverage Advanced Routing Services:
Some providers offer call routing and reputation management services, designed specifically to improve the deliver
