Planning My First Women’s Conference: Seeking Sponsorship Advice

Hello, readers!

I’m thrilled (and admittedly a bit anxious) to share that I have embarked on a rewarding journey of organizing a women’s conference. As an executive assistant, this role is a significant leap for me, as it marks my first foray into the world of event planning, and I am eager to absorb as much knowledge and experience as possible throughout this process.

This conference is designed specifically for women—targeting professionals, entrepreneurs, mothers, and wives—with a vision that encompasses a holistic approach to tackling vital topics such as mental wellness, relationship building, health, and career advancement. Our aim goes beyond mere networking; we aspire to foster transformation and provide support across all facets of life.

Currently, I find myself deep in the world of sponsorship, and I would greatly appreciate your insights.

From your experiences, I would love to hear thoughts on the following:
👉 What elements truly make a sponsorship appealing and valuable to brands and companies?
👉 Aside from logo visibility and time on stage, what additional benefits or engagement opportunities resonate with sponsors and drive meaningful partnership outcomes?

In my initial exploration, I’ve encountered common strategies such as providing access to attendee contact lists and offering speaking opportunities. However, I am keen to delve deeper and design a sponsorship program that offers true value to both parties, moving beyond traditional offerings.

I look forward to your thoughts and suggestions! Thank you for being part of this exciting adventure with me.