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Controversial Opinion: The Majority of Businesses Should Reconsider Using AI for Customer Support

21 July 2025 06:20

Rethinking AI in Customer Service: Why Not Every Business Should Jump In

In today’s fast-paced business landscape, many organizations find themselves captivated by the allure of Artificial Intelligence (AI), particularly in customer service applications. As the CEO of a voice AI company, I’ve encountered a growing trend where businesses rush to adopt AI, often overlooking critical factors that determine its success. In fact, I frequently advise potential clients to hold off on implementing our solutions. Here’s why jumping into AI without proper consideration can lead to more challenges than benefits.

The Misguided AI Rush

Recently, a law firm reached out to us with the intention of utilizing AI for their client intake calls. After analyzing their call recordings, it became evident that their process was not suited for AI intervention. The firm’s intake required handling sensitive legal inquiries, emotional client interactions, and intricate eligibility assessments. Entrusting an AI system with such nuanced situations could have proven detrimental.

This scenario is not as rare as one might think. The excitement surrounding AI technology often creates a misguided belief that every business must incorporate it immediately. However, the reality is that while AI can excel in specific contexts, it can also fail dramatically in others.

Three Essential Criteria for Implementing Voice AI

Before considering AI for customer service, businesses should evaluate the following three factors:

1. Predictability of Call Patterns

Our analysis of over 10,000 customer calls across various industries reveals an important insight: in some companies, up to 80% of calls are variations of just a handful of conversations—think appointment scheduling, FAQs, and basic troubleshooting. These scenarios are ideal for AI automation.

Conversely, if your call landscape is diverse and unpredictable, it’s essential to rethink AI implementation. For instance, a mental health clinic we assessed had highly individual client interactions, where every call’s content was distinct and required deep empathy. In such cases, AI would likely create more confusion than clarity.

We developed a tool specifically to analyze call patterns, and our findings suggest that if less than 70% of your calls adhere to recognizable patterns, AI may not be the right fit at this time. A home services company discovered that 85% of their calls revolved around booking appointments, making them prime candidates for AI. In contrast, a B2B software firm found only 30% of calls fit predictable patterns, underscoring the need for human agents.