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The 3-Month Rule: My Technical Framework for Doing Things That Don’t Scale Variation 117

Embracing the 3-Month Rule: A Simplified Approach to Unscalable Coding

In the world of startups, the advice from thought leader Paul Graham resonates deeply: “Do things that don’t scale.” However, translating this wisdom into practical coding strategies often goes under-discussed. After eight months of developing my AI podcast platform, I’ve established a framework that prioritizes experimentation—one that allows unscalable hacks to thrive for a limited time before making definitive decisions about their future.

Breaking Away from Scalable Norms

As engineers, we are frequently trained to seek scalable solutions from the onset. We envision beautifully orchestrated structures involving design patterns, microservices, and distributed systems to accommodate potentially millions of users. Yet, in the startup realm, such scalability often results in costly delays. Many times, we find ourselves optimizing for imagined users and addressing problems that may never arise. By applying my 3-month rule, I am encouraged to create straightforward, even “imperfect,” code that is deployable and revealing about actual user needs.

My Ingenious Infrastructure Hacks

1. Unified Virtual Machine (VM) Usage

My entire tech stack runs on a single $40 per month VM that houses the database, web server, background jobs, and Redis. There’s no backup redundancy—manual backups go directly to my local machine.

Why is this a smart move? In just two months, I’ve garnered invaluable insights about my resource requirements that no planning document could provide. For instance, my “AI-centric” platform typically peaks at 4GB of RAM. The elaborate Kubernetes setup I was contemplating would have simply managed non-existent resources.

By experiencing system failures (which have happened twice), I’ve learned the real causes of breakdowns—often different from my initial assumptions.

2. Hardcoded Configurations

plaintext
PRICE_TIER_1 = 9.99
PRICE_TIER_2 = 19.99
MAX_USERS = 100
AI_MODEL = "gpt-4"

I’ve opted for hardcoded configuration values spread throughout the code rather than relying on separate config files or environment variables. If I need to change something, the deployment process is straightforward.

This approach affords me quick access to any configuration value via a simple grep command. All price adjustments are captured in the git history, and each update undergoes review—albeit by me. The time saved using this method—15 minutes for redeployment versus potentially 40 hours for

One Comment

  • This post offers a refreshing perspective on balancing immediate experimentation with long-term scalability. The 3-month rule effectively encourages developers to prioritize learning and product-market fit over premature optimization. I particularly appreciate the emphasis on “unscalable hacks”—like using a single VM and hardcoded configs—that enable rapid iteration and real-world insights. Your approach aligns well with the lean startup philosophy, where less initial complexity can lead to more informed decision-making down the line.

    One thought to extend this framework: maintaining lightweight documentation during these initial phases can help in evaluating what should be refactored or scaled later. As the platform evolves, gradually introducing more scalable practices—like environment variables or modular configurations—can ensure that the codebase remains adaptable without sacrificing the agility gained from these early experiments. Thanks for sharing your practical approach—it’s a valuable contribution for early-stage founders and developers navigating the tension between speed and scale.

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