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The 3-Month Rule: My Technical Framework for Doing Things That Don’t Scale

Embracing the Unscalable: My 3-Month Rule for Building an AI Podcast Platform

In the world of tech startups, the adage “Do things that don’t scale,” famously attributed to Paul Graham, serves as a fundamental principle for growth. However, the implementation of this philosophy, especially in coding, often goes overlooked. After eight months of developing my AI podcast platform, I’ve created a framework that has revolutionized my approach: every unscalable hack has exactly three months to prove its worth. If a solution fails to deliver value within this timeframe, it gets phased out.

As engineers, we typically lean towards scalable solutions from the get-go—utilizing design patterns, microservices, and distributed architectures aimed at handling millions of users. But in a startup environment, those big-picture strategies can lead to wasted resources, optimizing for users that don’t yet exist. The three-month rule compels me to produce simplistic, direct solutions that actually ship, enabling me to better understand user needs.

Current Infrastructure Hacks: Smart Yet Simple Choices

1. Consolidated Infrastructure on a Single VM

My entire setup—database, web server, background jobs, and caching—resides on a single, cost-effective virtual machine costing $40 per month. There’s no redundancy and manual backups are created to my local storage.

Why is this approach effective? In a mere two months, I gained insight into my actual usage patterns that traditional capacity planning could never provide. I discovered that my “AI-heavy” platform only needs a maximum of 4GB RAM, rendering the complex Kubernetes architecture I initially planned unnecessary. And when issues arise, I get firsthand data on real failures instead of expected ones.

2. Hardcoded Configuration Values

Instead of using separate configuration files or environment variables, I declare constants directly in my code:

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PRICE_TIER_1 = 9.99
PRICE_TIER_2 = 19.99
MAX_USERS = 100
AI_MODEL = "gpt-4"

Each change necessitates a redeployment, which may sound tedious, but it actually streamlines my process. I can search my entire codebase for any configuration value in the blink of an eye, and with each price adjustment tracked in the git history, it simplifies change management. A dedicated configuration service would have taken an entire week to implement, while I’ve tweaked these values just three times in three months.

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