Embracing the 3-Month Rule: A Pragmatic Approach to Non-Scalable Solutions
In the startup world, the mantra of “doing things that don’t scale” is commonly attributed to the visionary Paul Graham, yet practical implementation remains less discussed—especially in the realm of coding. After eight months of developing my AI podcast platform, I’ve created a framework that I like to call the “3-Month Rule.” This principle dictates that any unscalable approach I utilize gets a testing period of three months. Following this timeframe, I evaluate its effectiveness: if it proves beneficial, I will invest in a proper solution; if it doesn’t, it’s time to let it go.
As engineers, we often lean towards building scalable solutions from the outset—embracing design patterns, microservices, and distributed systems that cater to millions of users. Such an approach is typically reserved for larger corporations, but in a startup environment, this focus on scalability can often lead to costly delays. I argue that scalable solutions can become a kind of procrastination—shifting our attention to potential future users instead of the pressing needs of our current audience. My 3-Month Rule compels me to write straightforward, albeit imperfect, code that is deployed rapidly, illuminating the actual requirements of my users.
Reassessing My Infrastructure: Simple Hacks with Strategic Value
- Unified Virtual Machine Setup
I operate all components—database, web server, background jobs, and caching—on a single $40/month virtual machine. This setup lacks redundancy and relies on manual backups to my local device.
This choice may seem unwise, but it has provided invaluable insights. In just two months, I’ve gained a clearer understanding of my resource demands than any detailed capacity planning could offer. For example, my platform, which I expected to be resource-intensive, tops out at only 4GB of RAM. The complex Kubernetes architecture I almost implemented would have managed unutilized containers instead of addressing real issues.
- Hardcoded Configuration Values
All configuration settings, from pricing tiers to user max limits, are hardcoded within the application. Any modification necessitates a redeployment.
This method has a surprising advantage: I can quickly search my codebase to locate configuration settings, and each adjustment is documented in git history. I’ve only made three configuration changes in three months, which translates to a mere 15 minutes of redeployment—far less than the 40 hours that would have gone into building a configuration service.
One Comment
This post offers a compelling perspective on balancing agility and practicality in startup engineering. The 3-Month Rule is a valuable heuristic that encourages rapid experimentation without getting bogged down by premature optimization or complex architecture. I particularly appreciate the emphasis on learning from simple, unscaled setups—just like your virtual machine example—which often reveal real user needs more effectively than over-engineering from the start.
Hardcoded configurations, while seemingly crude, provide quick iteration cycles and clear traceability through version control—an approach that aligns well with the “fail fast, learn fast” mindset. It’s a reminder that sometimes simplicity can lead to deeper insights, especially when resources are limited.
Have you considered, as your project grows, progressively abstracting some of these hardcoded values into environment variables or minimal configuration files? This could preserve your speed and flexibility while gradually improving maintainability—keeping the core philosophy of rapid iteration at the forefront. Overall, your framework highlights an essential truth: in the early stages, agility and the willingness to pivot are often more valuable than perfect scalability, which can be addressed later with incremental enhancements.