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The 3-Month Rule: My Technical Framework for Doing Things That Don’t Scale Variation 416

Embracing the Unscalable: My 3-Month Rule for Building an AI Podcast Platform

In the world of tech startups, the adage “Do things that don’t scale,” famously attributed to Paul Graham, serves as a fundamental principle for growth. However, the implementation of this philosophy, especially in coding, often goes overlooked. After eight months of developing my AI podcast platform, I’ve created a framework that has revolutionized my approach: every unscalable hack has exactly three months to prove its worth. If a solution fails to deliver value within this timeframe, it gets phased out.

As engineers, we typically lean towards scalable solutions from the get-go—utilizing design patterns, microservices, and distributed architectures aimed at handling millions of users. But in a startup environment, those big-picture strategies can lead to wasted resources, optimizing for users that don’t yet exist. The three-month rule compels me to produce simplistic, direct solutions that actually ship, enabling me to better understand user needs.

Current Infrastructure Hacks: Smart Yet Simple Choices

1. Consolidated Infrastructure on a Single VM

My entire setup—database, web server, background jobs, and caching—resides on a single, cost-effective virtual machine costing $40 per month. There’s no redundancy and manual backups are created to my local storage.

Why is this approach effective? In a mere two months, I gained insight into my actual usage patterns that traditional capacity planning could never provide. I discovered that my “AI-heavy” platform only needs a maximum of 4GB RAM, rendering the complex Kubernetes architecture I initially planned unnecessary. And when issues arise, I get firsthand data on real failures instead of expected ones.

2. Hardcoded Configuration Values

Instead of using separate configuration files or environment variables, I declare constants directly in my code:

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PRICE_TIER_1 = 9.99
PRICE_TIER_2 = 19.99
MAX_USERS = 100
AI_MODEL = "gpt-4"

Each change necessitates a redeployment, which may sound tedious, but it actually streamlines my process. I can search my entire codebase for any configuration value in the blink of an eye, and with each price adjustment tracked in the git history, it simplifies change management. A dedicated configuration service would have taken an entire week to implement, while I’ve tweaked these values just three times in three months.

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One Comment

  • This framework elegantly strikes a balance between agility and reflection, emphasizing that early-stage growth benefits from quick, tangible experiments rather than prematurely investing in scalable architectures. The three-month rule encourages founders and engineers to prioritize validated learning—giving unscalable hacks room to demonstrate their value before becoming a costly permanent fixture. I particularly appreciate the emphasis on real-world data from lightweight setups, as it not only accelerates iteration but also grounds decision-making in actual usage patterns rather than assumptions. As startups scale, those initial unscalable solutions can evolve organically, guided by genuine user insights rather than speculative planning. Have you considered integrating a review process at the end of each three-month cycle to document lessons learned and inform subsequent pivots? This could further enhance your iterative approach and ensure continuous improvement.

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