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The 3-Month Rule: My Technical Framework for Doing Things That Don’t Scale Variation 302

Embracing the 3-Month Rule: A Practical Approach to Non-Scalable Solutions in Software Development

In the entrepreneurial realm, a well-known piece of wisdom from entrepreneur and investor Paul Graham advises founders to “do things that don’t scale.” Yet, there’s a notable lack of guidance on how to effectively apply this principle, particularly within the context of software engineering.

After eight months of developing my AI podcast platform, I’ve crafted a straightforward yet effective framework: every unscalable approach gets a dedicated three-month trial period. Within this time frame, it must either demonstrate its worth to warrant a full-scale implementation or be discarded.

As engineers, we often operate under the assumption that scalability should be our primary goal from the outset. We immerse ourselves in the details of design patterns, microservices, and distributed systems—all essential for accommodating vast numbers of users. However, this mindset aligns more closely with that of large corporations rather than startups.

In a startup environment, focusing excessively on scalability can lead to costly delays in execution. It can encourage us to optimize for an imagined user base while ignoring the immediate needs of our current actual users. My three-month rule compels me to craft straightforward, sometimes suboptimal, solutions that can be deployed quickly, allowing me to gauge user feedback and needs effectively.

My Current Infrastructure Techniques and Their Practical Insights:

1. Consolidating Everything on a Single VM

I host my database, web server, background jobs, and Redis on a single $40/month virtual machine. There’s no redundancy, and I perform manual backups to my local device.

Why is this a sound strategy? This approach has provided me with valuable insights regarding my actual resource requirements within just two months—insights that traditional capacity planning could never have revealed. For instance, my AI-driven platform peaked at only 4GB of RAM usage. The intricate Kubernetes setup I previously considered would have been managing more containers than necessary.

When the system crashes (which has happened twice), I gain concrete data about what fails—often surprising discoveries that challenge my expectations.

2. Hardcoded Configurations Throughout the Codebase

PRICE_TIER_1 = 9.99
PRICE_TIER_2 = 19.99
MAX_USERS = 100
AI_MODEL = "gpt-4"

I’ve opted to use hardcoded constants scattered throughout my code rather than utilizing configuration files or environment variables. Making changes requires a redeployment.

The advantage? I can quickly search

One Comment

  • This is a compelling and pragmatic approach to early-stage development. The “3-Month Rule” effectively balances the need for quick validation with practical resource management—something often overlooked in the pursuit of perfect scalability from day one. I particularly appreciate the emphasis on using simplified, non-scalable solutions to gather real user feedback and insights.

    Your example of consolidating everything on a single VM aligns with the lean startup philosophy—prioritizing adaptability and learning over premature optimization. It’s a reminder that sometimes, the most valuable insights come from observing real-world behavior and failures, rather than hypothetical capacity planning.

    While hardcoded configurations might seem risky long-term, they are invaluable for rapid iteration and testing during initial phases. Transitioning to more flexible setups can come later, once the product-market fit is validated.

    Overall, your framework encourages a mindset shift—focusing on practicality, user-centric development, and iterative learning rather than premature scalability. This could serve as a useful guide for early-stage teams navigating similar challenges.

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