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The 3-Month Rule: My Technical Framework for Doing Things That Don’t Scale

Embracing the Unscalable: A Framework for Early-Stage Development

When it comes to startup culture and innovation, one piece of advice frequently echoed by influential figures like Paul Graham is to “do things that don’t scale.” While it’s a widely accepted notion, how exactly does one apply this principle in the world of coding and technology? After dedicating eight months to creating my AI podcast platform, I’ve developed a straightforward methodology: every non-scalable solution is tested for a limited timeframe of three months. If it demonstrates its worth within that period, it gets upgraded; if not, it’s time to move on.

As engineers, we often feel pressured to focus on scalable solutions right from the outset. We dive into design patterns, embrace microservices, and craft distributed systems designed to accommodate millions of users. However, that mindset is typically better suited for established organizations.

In the startup environment, obsessing over scalable architecture can sometimes be a costly form of procrastination, as it diverts attention away from immediate user needs. My three-month rule compels me to create straightforward, if not imperfect, code that can be deployed quickly. This approach allows me to gain real insights into user behavior and system demands.

Current Strategies: Innovative Hacks with Purpose

1. Consolidation on a Single Virtual Machine (VM)

By running my database, web server, background jobs, and caching all on one $40-per-month VM, I am prioritizing immediate learning over redundancy. Although this setup might seem flawed, I have gathered invaluable insights about my resource requirements in just two months. For example, my “AI-heavy” platform usually only consumes about 4GB of RAM, illuminating how unnecessary an elaborate Kubernetes architecture would have been—one that I nearly implemented but would have ended up managing mostly vacant containers.

The occasional crash, which has happened twice, offers practical insights into performance issues, often revealing unexpected vulnerabilities.

2. Utilizing Hardcoded Configurations

Instead of employing complex configuration files or environment variables, I rely on hardcoded constants throughout my codebase, like:

python
PRICE_TIER_1 = 9.99
MAX_USERS = 100
AI_MODEL = "gpt-4"

While this approach means any changes require redeploying the code, it provides surprising benefits. I can quickly search through my code to track changes and find configuration values, with all updates recorded in Git history. The time spent changing settings has proven negligible compared

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