The Influx of Unsolicited Website Pitches: Are We Just Yelling into the Void?

Have you ever wondered why your inbox is overflowing with unsolicited offers? Daily, many of us receive messages promising to “enhance your SEO!” or touting the skills of an “incredible development team,” whether through our website’s contact forms, LinkedIn profiles, or even through unsolicited phone calls.

This raises an important question: do these marketing tactics truly yield results? From the perspective of a recipient, these outreach efforts often come across as little more than background noise. As a business owner, it’s challenging to see the value or return on investment for the companies that engage in such practices.

Is this phenomenon simply the modern iteration of door-to-door sales that peaked back in the 1980s? Or is there someone out there who has actually struck gold with this approach? We invite you to share your experiences—both as a buyer and a seller—in this ongoing discussion. What has your journey been like?