The Curious Case of Business Consultations: Why Some Entrepreneurs Don’t Follow Through

As a consultant for small business owners, I often find myself in an interesting position. Surprisingly, during many of my paid consultations, I feel more like a therapist than a strategist.

Most of the entrepreneurs who seek my expertise in Instagram growth usually express a desire for increased engagement, improved reach, and rapid growth. This is a service I genuinely enjoy providing; when clients embrace the changes I suggest, it can transform their business landscape for the better.

However, there’s a significant portion of clients who walk away from our sessions without implementing any changes at all. Despite the in-depth discussions we have about crucial elements like brand clarity, messaging strategies, content flow, profile enhancements, and audience connection—after our calls, I often find that little, if anything, has been altered in their approach.

It sometimes feels as if they are merely seeking a sounding board rather than actionable strategies. I can’t help but wonder about their motivations. Why invest in professional advice only to ignore it?

Perhaps I approach my business differently; if I were running my own, I would be deeply invested in every detail. Understanding my customers would be a top priority, as they are the lifeblood of any business.

So, I pose this question to fellow entrepreneurs and consultants: Why do some professionals pay for insights yet fail to act on them? Is this a widespread phenomenon or just a peculiar trend I’ve stumbled upon?

I’d love to hear your thoughts and experiences!