Title: Understanding the Disconnect: When Business Owners Seek Help but Fail to Act
In my experience as a consultant for small business owners, I’ve found a curious pattern among my clients—one that often feels more akin to therapy than strategy. Many business owners approach me with a desire for enhanced engagement, greater reach, and increased growth on platforms like Instagram. I truly enjoy these consultations, especially when clients recognize the value of strategic changes and implement them. The difference is palpable when they do.
However, I’ve noticed that a significant number of clients fail to make any changes at all after our discussions. It’s puzzling—despite engaging in deep, substantive conversations about brand clarity, messaging, content strategy, and audience connection, many do not take action post-consultation.
It often seems as though they’ve invested in these sessions merely to express their frustrations rather than to effect meaningful change. This leaves me questioning the rationale behind their investment.
Perhaps it boils down to a fundamental difference in mindset. If I were in their position, I would prioritize my business above all else and strive to deeply understand my customers—after all, they are the lifeblood of any enterprise.
This raises a vital question for discussion: Why do some business owners pay for expertise yet choose not to implement it? Is it fear, indecision, or simply a lack of understanding?
I’m curious to hear your thoughts. Have you experienced this phenomenon, or are these just isolated cases in my consulting practice?
