Navigating the Toughest Year: A UX Firm’s Journey

This year has undoubtedly presented my team and me with unprecedented challenges as we strive to keep our specialized UX firm afloat. With over eight and a half years in the industry, I find myself at a crossroads, unsure of our future.

While we have had the privilege of working with some of the largest companies in the world, our survival hinges on a single client. They assure us of financial growth this year, but uncertainty looms. My dedicated team has significantly reduced their hours, and we’re managing to stay afloat by servicing minimal debt and compensating only for worked hours. Despite my involvement in podcasts, writing eBooks, chairing national professional organizations, and presenting at various conferences, we find ourselves in dire need of new business.

It’s been a challenging six months without a single new project. This has left me questioning what more I can do to alter our trajectory. Our LinkedIn outreach has been extensive, and our clients have consistently expressed satisfaction with our work, which we deliver at fair prices. We’ve been making a notable impact on their businesses, so it’s perplexing to see our own struggling.

However, amidst this turmoil, I’ve found a supportive community. The encouragement I’ve received from fellow professionals has been nothing short of uplifting. It’s heartwarming to know that I’m not alone in this battle, and I appreciate every message and piece of advice shared. Many have reached out offering their support, and I’m eager to reciprocate in any way I can.

In a turn of fortune, a past connection reached out after two years, needing help with an urgent project starting tomorrow. This opportunity may not offer a substantial margin, but it’s a significant moment—a reminder that our efforts have not gone unnoticed. This contact is now an Executive Vice President at a Fortune 50 company! Perhaps our situation isn’t as dire as it seemed after all.

I’m committed to implementing the strategies and suggestions offered by those who kindly took the time to reach out. Your support has been invaluable during this solitary journey. To anyone who feels similarly burdened, remember that we’re all in this together. Please don’t hesitate to reach out if I can assist in any way; I’m here to help as best as I can.

Let this be a reminder that even in our darkest moments, the universe can offer unexpected opportunities and support when we least expect it.