The Importance of Marketing for small businesses: Tailoring Solutions for Success
As the head of design at a marketing agency in London, I frequently engage with sizeable businesses and VC-backed ventures. However, I often receive inquiries from small businesses, which presents a challenge. I find myself pricing services that may be out of reach for many, despite their potential need for effective marketing strategies.
There seems to be a prevailing notion that small enterprises do not invest in marketing or web services, as many owners gravitate toward DIY alternatives or platforms like Fiverr and Upwork. While these accessible options can suffice, I believe a considerable number of small businesses would thrive with a strong online presence backed by thoughtful advertising and Search Engine Optimization.
My goal is to create a more feasible marketing package tailored specifically for small businesses. I’m envisioning a solution that requires no upfront payment—simply a manageable monthly fee of £150. This package would include:
- A clean, modern website tailored to the needs of the business
- Comprehensive competitor analysis leading to strategic brand development with quarterly assessments
- Establishment and optimization of a Google Business profile
- Professional conversion-driven copywriting to enhance communication and engagement
- On-page SEO with regular updates to keep up with evolving algorithms
- Unlimited edits and updates to ensure the website remains fresh and relevant
- Inclusive hosting services for reliable website performance
- Analytics tracking with monthly reports, providing actionable insights and recommendations
- Automation for blog posts and newsletters to streamline content marketing
- Quarterly design refreshes informed by performance reports and market trends
Paid advertising can be included as an optional add-on, allowing businesses to expand their reach further.
Ultimately, my aim is to provide a comprehensive solution that alleviates the marketing burden on small business owners, enabling them to avoid the stress of extensive website overhauls every few years. I understand that the marketing sector is often riddled with scams, leading many small business owners to feel disillusioned. However, I have consistently found that small and medium enterprises (SMEs) can achieve remarkable outcomes with the right support.
I want to clarify that this isn’t a promotional offer; rather, I am keen to spark a dialogue about the types of marketing packages that could genuinely benefit small businesses. I would appreciate any insights or feedback on my proposals, particularly if there are any misconceptions I may have overlooked. Your thoughts could help shape a service that truly addresses the needs of small businesses in today’s digital landscape.
