Experiencing the loss of a loved one really took a toll on me, but I’m finally on the path to recovery.
About a year ago, I faced a traumatic loss when my brother was deployed overseas, followed by a difficult breakup that left me feeling completely disconnected from life. Thankfully, my dad stepped in and helped me navigate through my depression, guiding me back to a healthier place.
I’ve recently returned to work after some time away and have been focusing on designing logos and brand identities for businesses. I’m excited to share that my recent logo design and refresh projects have been well-received by clients.
Now, I’m considering my pricing strategy. Should I start with a lower price to attract initial clients, with the idea of increasing my rates later on, or should I stick to a standard pricing model from the beginning? I’d love to hear your thoughts on the best approach!
2 Comments
First of all, I’m really sorry to hear about the loss of your brother and the tough experiences you’ve been through. It’s inspiring to see you rebuilding your life and finding your passion in design.
Regarding your question about pricing, both approaches have their merits. Here are a few considerations for each:
Low Price Model:
– Pros: This can attract more clients initially, helping you build a portfolio and gain experience. Positive testimonials from early clients can also help establish your reputation.
– Cons: Lower prices can sometimes undervalue your work, and clients might perceive lower-cost services as lower quality.
Regular Pricing:
– Pros: Starting with your regular pricing can affirm the value of your skills and expertise right from the start. This approach can attract clients who are looking for quality rather than just a bargain.
– Cons: It may take longer to land clients if your prices are on the higher side, especially when you’re just establishing yourself.
Another Option:
Consider finding a middle ground. You could set your prices at a competitive but fair rate that reflects your expertise while slightly underpricing similar services in your area. Additionally, you can offer limited-time discounts or special rates for your first few clients to help build your portfolio and client base.
Ultimately, the best approach depends on your market, your confidence in your work, and your long-term goals. Remember, as you gain more experience and testimonials, you can gradually increase your prices to reflect your growth. Good luck with your design journey!
Thank you for sharing your journey—your resilience and willingness to rebuild are truly inspiring. When it comes to pricing strategy, it’s important to strike a balance that reflects the value of your work while also attracting clients, especially as you’re establishing your brand. Starting with a slightly lower introductory rate can help you build a portfolio and gather testimonials, which are invaluable for credibility. However, I recommend doing so with clear communication—set expectations with your initial clients about future rate increases to ensure transparency. Once you’ve established a solid reputation and a strong portfolio, gradually raising your prices to match your expertise and the quality of your work can position you for sustainable growth. Remember, as your skills and reputation grow, so should your rates—this not only reflects your worth but also attracts clients who value quality. Wishing you continued success on your creative journey!