Transform Your Client Acquisition Strategy with “Value Commenting”
For the past three years, I have developed and refined a client acquisition strategy that has completely transformed my business approach. I call it “Value Commenting.” Today, I am thrilled to share this little-known strategy with you, hoping to assist those who find themselves struggling to attract clients.
Back when I first implemented this technique, I wasn’t entirely sure what I was doing. However, my initial efforts quickly secured my first paying customer. Within a week, that one-time customer was converted into a regular client who agreed to a month-to-month engagement. Even years later, this method continues to work wonders.
You might be curious about whether I still leverage this strategy. The answer is a resounding yes. Although I now delegate this task to my team, its efficacy remains undisputed. I employ four full-time offshore assistants via a service called u/offshorewolf, costing just $99 per week. They execute this strategy for me, generating dozens of warm leads consistently.
So, what exactly is Value Commenting?
At its core, Value Commenting involves participating in industry-specific Facebook groups and offering substantial value through comments on every post. This approach not only aids the individual who posted but also benefits everyone who reads your input. Imagine a Facebook group with 20,000 members—at least 100 people will likely engage with each thread. By contributing 150 comments daily across 20 groups in your niche, your message could reach over 10,000 people in your industry every single day.
Getting Started:
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Join Relevant Facebook Groups: Begin by joining about 20 Facebook groups aligned with your niche. For instance, if you operate a Shopify SaaS business, seek out groups like “Shopify for Entrepreneurs.” For local services like pressure washing, look for community groups such as “DFW Home Improvement.” The key is to identify where your potential clients are already active.
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Engage and Provide Value: Once you’re part of these groups, sort posts by the newest and respond to each one with detailed, valuable insights. Never skip a question, and ensure your answers are well-researched, even if you have to verify facts via multiple sources. The inquiries often revolve around simple, frequent topics.
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Build Direct Connections: Frequent visibility in relevant groups will naturally lead to potential clients reaching out to you directly. This direct communication is a golden opportunity to demonstrate your expertise and potentially convert these
One Comment
This is a refreshing approach to client acquisition! The concept of “Value Commenting” is not only innovative but also fundamentally rooted in building genuine relationships and showcasing expertise. One aspect I’m particularly intrigued by is the emphasis on community engagement within industry-specific groups.
To enhance this strategy further, I suggest considering the integration of content curation and sharing within your comments. By occasionally linking to valuable resources like blog posts, case studies, or relevant articles that supplement your insights, you can position yourself as a thought leader while providing additional value to the community. This could not only drive traffic to your site but also encourage others to engage with your content, further nurturing those relationships.
Additionally, consistency is key, as you mentioned. It might be beneficial to track the types of posts or comments that yield the most engagement to refine your approach over time. Tailoring your value offerings based on audience responses can lead to more meaningful connections.
Lastly, while delegating the task can optimize your time, ensuring your team understands the ethos behind “Value Commenting” will be crucial for maintaining authenticity. Perhaps consider regular check-ins or training sessions to keep the strategy aligned with your overarching brand values.
Thanks for sharing such valuable insights—looking forward to trying this approach out!