Navigating Pricing in the Breakfast Burrito Catering Business

Hello, breakfast enthusiasts and fellow entrepreneurs!

As a passionate entrepreneur running a wholesale breakfast burrito venture, I’ve been fortunate to provide delicious morning meals to local gas stations, coffee shops, and grocery stores. Recently, I’ve embarked on an exciting new path: catering. Whether it’s office meetings or casual events, there’s a growing demand for quick, satisfying breakfasts – and I’m ready to serve!

However, entering the catering market has brought its pricing challenges. Understanding what businesses are prepared to invest in quality breakfast options for their employees is crucial.

Let me provide some background. I operate in an affluent town, characterized by a high cost of living and equally high price expectations. The burritos I craft cost approximately $4.45 to produce, factoring in ingredients, labor, and overhead. I sell them wholesale at around $6.00, with retail prices soaring to $8.50 on average. Additionally, I offer a delectable dipping sauce, wholesaling at $0.50 and retailing for $1.00.

Excitingly, I’ve recently been approached by a business interested in catering a whopping 170 burritos for their team. This order represents double my typical daily sales volume and could herald ongoing business opportunities. While I’m eager to tap into the catering market, gauging the right pricing strategy is my current conundrum.

Essentially, should my pricing model reflect the retail price, or should it align more closely with my wholesale rates? How significant a discount is appropriate for bulk orders, and would offering lower prices to acquire more corporate clients be a wise move?

I’m eager to hear insights and advice from those with experience in catering or similar ventures. Breaking into this sector holds great promise, and I am committed to finding the sweet spot in pricing that will delight corporate customers while sustaining my business growth.

Thank you for reading, and I look forward to any feedback!