How can I achieve national recognition for my business?
Hi, I’m Landon Grubbs, a 19-year-old collegiate basketball player and the owner of Laced Up LLC, a sneaker cleaning and restoration service based in Alabama. I actively share my work on various social media platforms including YouTube, TikTok, Facebook, and Instagram.
Recently, a friend helped me launch my business website, lacedupllc.com. However, I’m looking for effective ways to reach a wider audience beyond my local area to encourage customers to ship their shoes to me for cleaning. I’ve successfully restored a few pairs, and the feedback has been fantastic!
What strategies do you recommend for expanding my reach? As a side note, some of the photos without the white background were taken before I upgraded my setup a few months ago. I also create before-and-after videos on my socials to showcase my work creatively!
2 Comments
Hi Landon! It sounds like you’re doing some great work with Laced Up LLC, and it’s awesome that you’re leveraging social media to showcase your sneaker cleaning and restoration skills. Here are a few strategies you might consider to gain national recognition:
Influencer Partnerships: Collaborate with sneaker influencers or popular content creators in the sneaker community. Sending them a pair of shoes to clean can generate buzz and introduce your brand to their followers.
Engaging Content: Continue creating compelling before-and-after videos, but also consider tutorial videos teaching people how to care for their sneakers. This can position you as an expert in the field and attract a wider audience.
Challenges and Giveaways: Host social media challenges or giveaways where participants can share your content or tag friends for a chance to win a free cleaning service or a discount. This encourages sharing and expands your reach.
SEO Optimization: Make sure your website is optimized for search engines. Use keywords related to sneaker cleaning and restoration in your content, and focus on building backlinks through guest blogging or partnerships.
Online Advertising: Consider using targeted ads on platforms like Facebook or Instagram to reach people outside your local area. You can specify your audience based on interests, demographics, and location.
Collaborate with Local Brands: Partner with local sneaker shops or clothing stores to offer your services. They might promote you to their customers, reaching a broader audience.
Showcase Customer Testimonials: Share reviews and testimonials from satisfied customers highlighting their positive experiences. This builds trust with potential clients across the country.
Attend Events: Look for sneaker conventions, trade shows, or events where you can showcase your services and meet potential customers face-to-face.
Utilize Email Marketing: Collect emails from customers and followers to send out newsletters showcasing your latest work, tips, and any promotions you’re running.
Engage with Your Community: Actively engage with your audience by responding to comments, sharing customer stories, and participating in conversations within sneaker communities on social media.
By implementing these strategies, you can increase your visibility and attract more customers from across the nation. Good luck with Laced Up LLC!
Hi Landon,
It’s impressive to see a young entrepreneur like you stepping into the sneaker cleaning niche with such passion! To achieve national recognition for Laced Up LLC, a multifaceted approach could be very effective.
First, consider leveraging influencer collaborations. Reach out to sneaker enthusiasts and influencers in the sneaker culture space to see if they would be interested in showcasing your cleaning service. A well-placed review or shoutout can introduce your brand to a much wider audience.
Additionally, explore the power of user-generated content. Encourage your customers to share their restored sneakers on social media with a unique hashtag. This not only creates engaging content but also builds a community around your brand.
Don’t underestimate the potential of SEO for your website. Optimize your site for relevant keywords related to sneaker cleaning and restoration. This can attract organic traffic from people searching for such services online.
Finally, hosting online giveaways or contests can create buzz and encourage sharing. People love free stuff, and this can increase your visibility quickly.
Best of luck with your business! Excited to see how far Laced Up LLC goes!