Addressing Pricing Concerns: Navigating User Feedback for Our Lead Gen Tool
After several months since the launch of our innovative lead generation tool, we’ve observed a promising influx of trial users. Our platform is designed to empower business clients by transforming substantial website traffic into promising leads. Despite the initial interest, a challenge has emerged: a comparatively small conversion rate from trial users to paid subscribers.
To gain insights into this trend, we actively engaged with our trial users to gather valuable feedback about their experiences. A recurring theme in these discussions was the perception of our pricing being on the higher side. Currently, our subscription plans are set at $29 per month and $89 per month, with an additional custom pricing option available. This structure is competitive, especially when compared to established players like Leadfeeder and more recent entrants such as Leadsnavi.
Nonetheless, user feedback is crucial in shaping our roadmap and customer experience. Given this feedback on pricing, it’s time for us to reevaluate our approach. Should we adjust our pricing model, enhance our trial offerings, or explore other avenues to increase perceived value? We welcome suggestions and ideas on how best to address this feedback while maintaining the robust quality our clients expect. Your insights and experiences could be pivotal in helping us refine our strategy and enhance user satisfaction.
