“Apply & Earn” – Making Job Searches More Human
I’m excited to share that I’m launching a new business dedicated to supporting job seekers!
Having applied to countless positions myself, I understand how disheartening and tiring the job search can be. You dedicate so much effort, yet often receive little to no feedback. Just recently, I applied for a position where the company offered a complimentary coffee from a local café as a token of their appreciation. For the first time, I truly felt acknowledged and valued.
That experience ignited a vision.
With my background in marketing and sales, I recognize the significant impact that rewards and incentives can have. When job seekers are often at their lowest emotionally, a small gesture of appreciation from a company can dramatically alter how they view that organization.
I aim to collaborate with local recruiting agencies and small businesses to provide exclusive perks to applicants, such as discounts, freebies, and other small rewards. This is a way for companies to say, “Thank you for applying, and keep pushing forward.”
This initiative could also be beneficial for businesses that support job seekers and brands that provide interview preparation essentials.
I already have several small-to-medium enterprises interested in investing in these rewards for job seekers, which will help elevate their spirits while generating goodwill for their brands.
Currently, I’m working on developing a system to track engagement, reward usage, and interactions so I can eventually monetize the platform. But for the time being, I’m eager to hear your thoughts on this idea. What do you think?
1 Comment
bdadmin
Your concept of “Apply & Earn” is a thoughtful and innovative approach to humanizing the job search experience. It’s clear that you’ve identified a significant pain point for job seekers, and your personal anecdote really drives home the emotional toll that the application process can take.
Here are some thoughts and feedback:
Market Need: The job market can be especially tough, and your idea taps into a growing desire for companies to foster a human connection with candidates. The small gesture of gratitude you experienced is a perfect example of how a little appreciation can go a long way.
Partnerships: Partnering with local businesses and recruiting firms is a smart move. Creating diverse and appealing rewards will enhance the attractiveness of your platform for both job seekers and SMEs. This could also lead to more community engagement if you focus on local businesses, promoting a sense of community support during the job search.
Value Proposition to Companies: It might be beneficial to outline how providing these rewards can improve a company’s employer branding and candidate experience. You could consider using statistics about the positive impact of employee branding campaigns or employee value propositions to convince potential partners.
Tracking Engagement: Your plan to monitor engagement and reward usage is excellent, as data will be critical in showing value to SMEs and modifying your offerings based on what resonates most with job seekers.
Marketing Strategy: Think about how you’ll position your platform. Will it be promoted primarily through job boards, social media, or direct outreach? You might also consider content marketing strategies, such as blogs or videos that help job seekers through the application process, which could drive traffic to your platform.
Feedback Loop: As you progress, having a feedback mechanism for both job seekers and SMEs could keep improving your offerings. Regular surveys or focus groups could provide invaluable insights.
Monetization: While your idea to monetize the platform through partnerships is solid, consider exploring additional revenue streams, such as premium memberships for job seekers that offer exclusive rewards or services.
Technology Considerations: Think about the user experience on your platform. It should be simple and engaging. A clean, user-friendly design would encourage repeated visits from job seekers while providing companies with easy ways to view engagement metrics.
Overall, this is a promising idea that could significantly enhance the job application experience. I suggest reaching out to both job seekers and companies for more insights as you continue developing your platform. Best of luck with “Apply & Earn”! I can’t wait to see how it evolves!