Breathing Life into Dormant Business Social Media Accounts: A Case Study

The State of Social Media in 2025

The social media landscape has undergone significant changes recently, with platform algorithms favoring certain content types and posting schedules. Notably:

• Short-form carousels and slides on LinkedIn are now receiving four times the reach of lengthy text posts.
• Consistent posting, specifically five or more times a week, is now prioritized, overshadowing irregular contributions.
• Quality of engagement, rather than sheer volume, is being scrutinized on platforms like LinkedIn and Twitter, emphasizing the importance of meaningful interactions.

Identifying a Common Challenge

With over three years immersed in the digital realm through developing SaaS products, executing marketing strategies, and building websites, I observed a prevalent issue: numerous businesses possess social media accounts that are effectively inactive.

This phenomenon isn’t due to a lack of interesting material to share but rather the reality that business owners are preoccupied with the demands of running their operations. As a result, their social profiles suffer from months of inactivity, outdated information, and no online engagement—despite thriving in real-world terms.

A recurring theme among many business professionals I interacted with was their awareness of the need for a robust online presence. However:

1. Time constraints hindered content creation.
2. Uncertainty about what content to post prevailed.
3. Justifying the expense of a dedicated social media manager was challenging.
4. Past attempts at managing social media often led to repeated abandonment.

The outcome? An online image that didn’t reflect their esteemed reputation offline.

The Solution: A Low-Cost Social Media Management Experiment

In response, I embarked on an experiment: offering to manage a single social media account for businesses at a rate of $200 per month. This wasn’t about inflating follower counts or generating automatic leads but ensuring steady, polished content that accurately reflected these businesses’ ethos.

I began collaborating with three diverse clients:

• A civil engineering firm
• A page promoting sustainability efforts
• An IT and software solutions provider

My approach involved daily content creation, encompassing text and graphics, profile optimization, and scheduling posts at industry-peak times.

Transformations Achieved

In just a few weeks, all three clients experienced an increase of 100+ followers—an encouraging shift for stagnant profiles. More significantly:

• The engineering firm discovered two local projects through online connections.
• The sustainability initiative received an invitation to speak on an industry panel.
• The