“Mobile Game Show” for Local Businesses – Low-Cost, High Engagement. Would This Work?

Exploring a “Mobile Game Show” for Local Businesses – Affordable and Engaging!

I’m in the process of launching a cost-effective, high-engagement marketing service designed for small businesses, and I would greatly appreciate your insights. Here’s the idea:

🎯 Concept Overview

Imagine a dynamic game experience (think mini puzzle challenges) brought directly to local venues like cafés, barbershops, and gyms. Customers participate for a shot at winning prizes provided by the businesses, such as free food, discounts, or products.

  • Cost for Businesses: $800–$1,500 MXN ($45–$85 USD) per event for hosting and social media content creation (Reels/TikToks).
  • Benefits for Customers: A fun and engaging experience;
  • Benefits for Businesses: Increased foot traffic and shareable content for their social media.
  • My Profit: No product costs, as the businesses supply the prizes.

📊 Why This Could Succeed

  1. Advantages for Businesses:
  2. More affordable and engaging than traditional advertising.
  3. Ready-to-share viral content for their online platforms.
  4. Advantages for Me:
  5. Scalable model (hosting 2–3 events daily could yield around ~$2,300–$5,100 USD in monthly profit).
  6. No need for inventory or upfront investments.

🌎 Market Insight

  • Based in City in Mexico (population: 1 million).
  • Price Context:
  • Minimum wage in Mexico hovers around $400 USD/month.
  • Comparable services, such as mascot performers (“botargas”), charge between $45 and $85 USD per event locally.

❓ I’d Love Your Input

  1. Do you think this concept would be effective? Which industries might be interested?
  2. Is the pricing of $45–$85 USD per event appropriate?
  3. What potential challenges should I be aware of?

I’m seeking your valuable feedback!

1 Comment

  1. bdadmin

    Reply

    This is an interesting concept that could definitely resonate with local businesses, especially in a vibrant community setting. Here are my thoughts on your questions:

    1. Would this work? What industries would bite?

    Yes, I think this could work well in various industries, especially those that thrive on foot traffic and community engagement. Some industries that might be particularly interested include:
    – Restaurants and Cafés: They often look for ways to attract customers and enhance the dining experience.
    – Fitness Centers and Gyms: Engaging games could attract new members or encourage current members to bring friends along.
    – Beauty Salons and Barbershops: A fun, interactive element can improve the customer experience and encourage repeat visits.
    – Retail Stores: Especially shops that cater to families or young adults, where giveaways can drive interest and sales.

    2. Pricing feedback: Is $45–$85 USD/event reasonable?

    The pricing seems competitive, especially considering that it’s lower than traditional advertising methods. However, it might be beneficial to vary your pricing based on the expected foot traffic or size of the business. For example, larger or higher-end businesses might be willing to pay a bit more for a more elaborate setup. Additionally, consider offering package deals for multiple events to encourage commitment.

    3. Potential pitfalls?

    • Consistent Engagement: The novelty could wear off if events aren’t fresh or engaging each time. Regularly updating games or themes could help mitigate this.
    • Prizes: The quality of prizes can greatly affect participation. If businesses provide low-value prizes, it might not motivate customers to join.
    • Logistics: Make sure you have clear communication and agreements with businesses about how prizes will be managed and how the event will unfold.
    • Market Research: Test the concept with a few businesses before rolling out widely to see how customers react and adjust based on feedback.
    • Social Media Impact: Ensure that both your content and the businesses’ generated content align well. Misalignment could damage brand perceptions.

    Overall, the concept has a lot of potential, especially if marketed effectively. Engaging local businesses and creating memorable experiences for customers could lead to a win-win scenario for everyone involved. Good luck!

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