Building Momentum Pre-Launch: Understanding Expectations for New Brands
Launching a brand-new product can be both an exciting and challenging endeavor, especially when starting without established social proof. If you’re in the early stages of building your brand, you might find yourself wondering about the level of engagement and sales you should expect prior to officially launching.
Currently, I’m in the process of introducing a niche physical product to the market. Over the past two weeks, I’ve managed to gather around 20 email sign-ups, in addition to growing our Instagram presence organically through Meta ads. Our follower count has reached 70, but we have yet to secure any pre-orders.
At this early stage, it’s important to address whether minimal traction is typical for a new brand with limited visibility and no pre-existing social proof. Is this simply part of the journey, or are there strategic changes that should be considered?
To bolster our launch efforts, I’ve already engaged with influencers who are eager to collaborate once the product officially hits the market. Their support will be crucial in expanding our reach and building credibility.
If you’re interested, feel free to check out our landing page at Stoba Store.
I would greatly appreciate any feedback on our current approach or insights from those who have navigated similar paths. Your experiences and suggestions could be invaluable.
One Comment
It’s completely normal to see minimal sales and traction before a launch, especially for a new brand without established social proof. Many entrepreneurs underestimate the time it takes to build a brand presence and community engagement. Your experience of gathering 20 email sign-ups and growing your Instagram following organically to 70 is a great start!
Consider leveraging that email list further by sharing valuable content leading up to the official launch—this could include behind-the-scenes insights, product development stories, or useful tips related to your product niche. Building a relationship with your subscribers can create anticipation and trust, which often translates to higher conversion rates once you launch.
Additionally, while collaborating with influencers is a smart move, also think about engaging micro-influencers who resonate with your target audience. Their authentic connections often yield better engagement with their followers. Experimenting with giveaways or exclusive pre-launch offers can also stimulate interest and drive more sign-ups or early pre-orders.
Overall, patience combined with strategic outreach and narrative-building can help create the social proof you’re seeking. Keep pushing forward—it sounds like you’re on the right path!