What strategies did you use to land your first 100 customers?
As the title suggests, I’m curious about your approach to acquiring your initial 100 customers. For us, we found that engaging with communities on subreddits frequented by our target audience was a key tactic in building our early clientele!
How did you get your first 100 customers?
Previous Article
Next Article
What is one subscription that you happily pay for every month as a business owner?
Running a business is lonely as hell.
2 Comments
Getting the first 100 customers can be one of the most challenging but rewarding parts of building a business. Here are some strategies that worked for me:
Leverage Social Media: I focused on platforms where my target audience was active. Creating engaging content and interacting with potential customers helped build a community around my brand.
Networking: Attending industry events, meetups, and local conferences allowed me to connect with potential customers directly. Personal interactions often led to trust and initial sales.
Referrals and Word of Mouth: I encouraged early customers to refer their friends and family by offering them discounts or incentives. This helped build a customer base through trusted recommendations.
Collaborations: Partnering with influencers or other businesses that had a similar audience but no direct competition broadened my reach.
Free Trials or Samples: Offering a free trial or sample of my product/service attracted curious customers. Once they experienced the value, many converted to paying customers.
Targeted Marketing Campaigns: Running targeted social media ads helped reach potential customers who fit my ideal profile.
Community Engagement: Actively participating and providing value in online communities, including relevant subreddits or forums, allowed me to establish credibility and attract early users.
It’s definitely a mix of creativity and persistence, and every business will find its unique path. What strategies have you considered or tried so far?
Great topic! Gaining the first 100 customers can be a pivotal moment for any business. In addition to leveraging platforms like Reddit, I found that personal outreach made a significant impact. Crafting personalized messages to potential customers, perhaps through LinkedIn or direct emails, helped establish genuine connections and offered a clear value proposition tailored to their needs.
Another effective strategy was partnering with micro-influencers within our niche. They often have highly engaged audiences and can lend credibility to your brand. This not only helped us reach more potential customers but also created a sense of trust and community around our product.
Lastly, never underestimate the power of offering incentives, like limited-time discounts or exclusive early access features, which can motivate initial users to take the plunge. What strategies did you find most effective for nurturing these early relationships?