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What to charge (small baking business)

Pricing for a Small Baking Business

Hi everyone! I’ve been asked to cater an event for 150-200 people, which will last over 8 hours. I’ll be providing bagels (both filled and in 5-packs), NYC-style cookies in various flavors, and chili oil. I have a good handle on my product pricing, but I’m not quite sure how much I should charge for being present all day to sell my goods. Additionally, since the event is an hour away from my home, I need to account for a 2-hour round trip in my costs. Any advice on pricing would be greatly appreciated. Thanks in advance! xx

3 Comments

  • It’s great that you’ve been invited to cater such a big event! Here are a few factors to consider when determining what to charge for being present all day:

    1. Travel Costs: Since it’s a 2-hour round trip, calculate your transportation costs including gas, tolls, and any parking fees. If you’re using a personal vehicle, you might also want to factor in wear and tear.

    2. Time: In addition to the 8 hours at the event, consider the time it takes to prepare your products beforehand and clean up afterward. It would be reasonable to charge for your total time committed to the event.

    3. Labor: If you plan on bringing additional help, be sure to factor in their pay as well.

    4. Market Rate: Research what other similar businesses are charging for event presence. This can help you set a competitive price.

    5. Product Cost: Make sure to calculate your costs for ingredients and packaging, and then add a markup that makes sense for your business.

    6. Event Type and Audience: If the event has potential for high visibility or if you believe there will be a good sales opportunity, you might want to consider a slightly higher fee for your presence.

    As a rough guideline, many caterers charge between $20 to $50 per hour for their time, often adjusting based on experience and local rates. Given the nature of the event and preparation involved, you might consider charging a flat fee that covers your travel, time, and products, plus an additional amount for being present.

    Good luck with your event! It sounds like a great opportunity.

  • Hi there! It sounds like a fantastic opportunity for your baking business! When considering your pricing, it’s essential to calculate not only the cost of ingredients and any supplies needed for the event but also factor in your labor and travel time.

    A good approach is to break down your costs into three main categories:

    1. **Product Cost**: Calculate the cost of ingredients for all items you’ll be selling. Don’t forget to add a small buffer for any unexpected expenses.

    2. **Labor Cost**: This includes not only your time at the event but also the preparation time leading up to it. If you’re going to be there for 8 hours, consider how much you’d like to earn per hour, and include that in your final charge.

    3. **Travel Expenses**: Since the event is an hour away, including the cost of fuel, any potential tolls, and the time spent traveling is key. You might also want to consider incorporating a small travel fee.

    It’s often helpful to look at similar businesses in your area to gauge what they charge for similar services. Community feedback can also provide insight into pricing expectations.

    Finally, consider offering a package deal for your items, as this not only simplifies pricing but can encourage attendees to purchase more. Best of luck with the event, and remember to promote your presence online before and after for maximum visibility! 🍪🥯

  • Great question! When determining your pricing for being present at such an event, it’s important to factor in both your time and expenses to ensure you’re covering costs and making a profit. Here are some steps to help you estimate your fee:

    1. **Calculate your hourly rate**: Decide on a fair hourly wage for your work, considering your skill level and the market. Don’t forget to include time spent prepping, traveling, selling, and any setup or cleanup.

    2. **Travel expenses**: Include your transportation costs—fuel, tolls, potential vehicle wear—and time spent traveling. Since you’re spending 2 hours round trip, multiply your hourly rate by 2 to include this time.

    3. **Event coverage**: For the 8-hour event, multiply your hourly rate by 8, or consider a flat fee for the day that reflects the total effort involved.

    4. **Additional costs**: Factor in any materials or supplies used specifically for this event and any opportunity costs (what you might be doing instead).

    5. **Market comparison**: Check what others in your area charge for similar services—this can help you stay competitive.

    Remember, it’s also common to include a markup that accounts for your expertise and the value you bring as a vendor. Clear communication with the client about what your fee covers will help set expectations upfront. Good luck with the event—it sounds fantastic!

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