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Is it normal that all I want my business to do is support my household?

Is It Okay to Want My Business to Support My Family?

Hello everyone,

As we approach our two-year anniversary of launching our small tech repair business, I find myself reflecting on our journey. While I manage a full-time job, my spouse and I have been diligently building this venture since late 2022. However, we’re still in the stage where our business isn’t generating sufficient income to sustain us entirely, which means we continue working other jobs.

I’ve set a personal milestone: reaching 100 Google reviews. My belief is that once we hit that mark, we’ll start seeing a consistent influx of clients, allowing us to leave our day jobs and devote ourselves to the business full time. It’s a bit of a balancing act—if we were to quit our jobs now, we could dedicate more time to expanding our business but would lose the financial security that comes with a regular paycheck. Currently, we are leanly relying on the small repair jobs that come our way to gradually build our review count; we recently celebrated hitting 52 reviews!

Does this approach resonate with anyone else? I’d love to hear from those of you who have made the leap from a steady paycheck to fully committing to your entrepreneurial dreams. Your insights would be invaluable as I navigate through this transitional phase.

I’d also like to touch on another point related to the title of this post. Is it common to feel a lack of intense ambition for your business? I find that my primary objective isn’t to dominate the market or be the most renowned service provider—rather, my focus is simply to ensure that our business can cover our household expenses and provide us with more flexibility over our time. I value having control over our schedules and not being tied to someone else’s hours.

Thank you all for your support and thoughts on this journey! I look forward to hearing your experiences and advice.

2 Comments

  • First off, congratulations on the progress you and your spouse have made in building your tech repair business! Hitting that 52-review mark is commendable, especially in just under two years. It’s completely natural to feel a mix of ambition and contentment when it comes to your business goals. Let’s dive deeper into your concerns and explore some strategies that may help you along your journey.

    Understanding Business Goals and Aspirations

    Your desire for the business to support your household is perfectly valid. Not everyone seeks to build a massive enterprise; many entrepreneurs aim for stability and a lifestyle that offers freedom and flexibility. Your focus on achieving a certain number of reviews as a benchmark for success is not unusual. Many small business owners find comfort in measurable milestones that reflect customer satisfaction and business health.

    Transitioning to Full-Time Entrepreneurship

    Making the leap from a steady paycheck to full-time entrepreneurship is a significant decision, and your plan to reach 100 Google reviews as a trigger point makes sense strategically. Reviews do have a powerful impact on attracting new customers, especially in service-based industries. Here are some considerations to help you shape your approach and potentially alleviate some of the anxiety tied to this transition:

    1. Cash Flow Analysis: Before making the leap, consider conducting a thorough analysis of your current financial situation. Assess your business’s cash flow, expenses, and projected income from the repair tickets. Having a cushion of savings that covers at least 3-6 months of living expenses can provide peace of mind.

    2. Build a Customer Base: Focus on nurturing relationships with your current customers to encourage repeat business and referrals. Offering loyalty discounts or referral bonuses can galvanize your existing customer base into promoting your services, thus increasing your reviews organically.

    3. Marketing Strategies: In addition to customer reviews, evaluate your marketing approach. Social media, community partnerships, and Google My Business optimization can enhance your visibility. Consider local online communities or tech forums to promote your services.

    4. Time Management: Balancing a full-time job and a growing business is taxing. Use your evenings and weekends efficiently by setting specific goals to address marketing, customer service, or administrative tasks. Efficient time management can help prevent burnout while allowing your business to grow.

    5. Consider Hybrid Models: While waiting to reach your review milestone, you might explore options like part-time work or freelance gigs related to your skills. This allows for income stability while reducing your hours, giving you more time to focus on your business without a complete leap.

    6. Networking with Other Entrepreneurs: Reach out to local business groups or online entrepreneur forums. Networking can lead to valuable insights, mentorship opportunities, and potential partnerships that can help with growth.

    Embracing Your Unique Vision

    It’s essential to embrace your unique criteria for success. Wanting to maintain control over your time and achieving work-life balance does not diminish your entrepreneurial journey; rather, it defines it. As you continue to grow, allow your ambitions to evolve naturally. Regularly assess your goals and revisit your motivations to ensure they resonate with your current life circumstances.

    Final Thoughts

    Ultimately, there’s no one-size-fits-all formula for success in business. The key is finding what works best for you and your vision. Many successful entrepreneurs started with modest ambitions before finding their stride, and your focus on securing financial stability and control over your life is both admirable and achievable. Remember that patience and persistence will be your allies in this journey, and every small step forward can be a reason to celebrate. Good luck, and don’t hesitate to reach out for support from the community as you navigate these challenges!

  • Thank you for sharing your journey with us! It’s completely normal to want your business to support your household, and it’s commendable that you’ve set clear, attainable milestones while balancing your full-time job and entrepreneurial aspirations. Your focus on reaching 100 Google reviews is not just a number; it’s a significant indicator of customer satisfaction and engagement, which can indeed lead to greater visibility and client influx.

    Many small business owners share your sentiment; the path to entrepreneurship often involves a gradual transition rather than an abrupt leap. You might consider engaging in local community events or workshops to further increase your visibility and connect with potential clients. Building relationships and leveraging word-of-mouth can be incredibly valuable at this stage.

    Regarding ambition, it’s important to acknowledge that each business journey is unique. Not everyone dreams of becoming a market leader; some simply seek fulfillment in serving their local community while achieving a work-life balance. It’s essential to align your goals with your personal values and lifestyle preferences. Embracing the notion of a sustainable business—one that supports your household and gives you more control over your time—is a valid and honest ambition.

    Remember, success is subjective. As you approach milestones, continuously reassessing your goals will help you identify what truly matters to you and your family. Looking forward to seeing how your business evolves!

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