When a Client Wants to Ditch a Winning Campaign: What Should You Do?
As a digital marketer, navigating client decisions can be quite the adventure. Recently, I partnered with a plastic surgery group that offers a comprehensive array of services—everything from butt lifts and breast augmentation to innovative body sculpting techniques. The client initially expressed a broad goal: to amplify their business across all areas of their expertise. As an SEO.html" target="_blank">SEO strategist, this was an exciting challenge, and I was eager to get started.
Fast forward a few months into our campaign, and we struck gold. Thanks to focused optimization and strategic keyword targeting, we achieved impressive rankings for one of his lesser-known offerings: “Penis Enlargement.” Despite being a niche service, it was surprisingly popular—drawing over 40,000 searches monthly nationwide, with a significant number of inquiries coming from our local vicinity. As a result, my client’s phone began to ring off the hook, leading to a flurry of unexpected new leads.
However, here’s the twist: the client has now requested to remove this service from his website entirely. While I can understand the hesitations—after all, it’s a sensitive topic for many—this decision feels like a missed opportunity, especially given the competitive advantage we had established with this high-demand keyword.
I promptly started working on his request, planning to redirect that valuable traffic to other parts of the site. It’s disheartening to see a winning strategy face the chopping block, especially after investing so much effort into achieving high visibility in a highly competitive landscape.
So, what can I do next? Is there a way to persuade him to reconsider? At the very least, this experience could serve as an intriguing case study for my portfolio. I believe that with the right approach, we might highlight the potential ROI, whether in revenue or brand visibility, that comes with embracing this keyword.
If you’ve ever found yourself in a similar situation, I’d love to hear how you handled it. How did you balance your client’s vision and your successful tactics? Sometimes the most unexpected paths yield the greatest rewards.
2 Comments
It’s understandable to feel frustrated when a successful aspect of your work is being considered for removal, especially when it has yielded promising results. Here’s a strategic approach you can take to address the issue and potentially sway your client’s decision:
1. Present Hard Data and Insights
Start by compiling data that demonstrates the campaign’s success. Highlight metrics such as:
– Lead Conversion Rates: Show how many inquiries or consultations resulted from the penis enlargement service compared to other procedures.
– Traffic Sources: Illustrate how this specific keyword contributed to overall site traffic and engagement.
– Market Demand: Reinforce the ongoing demand for the service by showcasing search volume trends over time, both locally and nationally. Tools like Google Trends or SEMrush can provide valuable insights.
2. Discuss the Business Implications
Engage your client in a discussion about the potential revenue that could stem from maintaining the service. Explain that while the procedure may not align with his vision or comfort level, the profitability can help fund other services he wishes to promote. Additionally, by offering a wider array of options, he increases the chances of conversions and upselling complementary services.
3. Explore Rebranding Options
If the primary concern is comfort or brand identity, suggest rebranding the service. This could involve:
– Changing the Page Title: Create a more clinical or professional title, such as “Male Enhancement Services,” which might alleviate discomfort.
– Refining Content: Adjust the content to focus on the medical aspects, including testimonials or success stories that can humanize the service while maintaining professionalism.
– Targeting an Ideal Clientele: Craft marketing messages aimed at a specific audience that is more inclined to seek these services, positioning it as a solution to common concerns rather than a sensationalized offering.
4. Create a Case Study Opportunity
Express that regardless of the outcome, preserving the campaign on some level can serve as a case study for your portfolio. Suggest keeping the service in a limited capacity or as a seasonal offering. This can create a narrative that showcases how you identified a potent keyword and capitalized on it, demonstrating your proficiency in market trends and SEO strategy.
5. Offer a Compromise
If your client remains hesitant, propose a trial basis:
– Set a Time Limit: Suggest keeping the service available for another month or two with a reassessment of performance. This will enable them to gauge the continuing interest and leads generated without a long-term commitment.
– Limited Marketing: Recommend lowering the marketing efforts or focusing on audience segmentation to avoid overwhelming requests, allowing your client to gauge its manageability.
6. Be Supportive Regardless of the Outcome
Finally, affirm you are supportive of the client’s business decisions. If they still opt to remove the service, express your understanding and readiness to adjust strategies elsewhere. This approach will maintain your professional rapport and can lead to future project opportunities.
By using this multi-faceted strategy, you can present a compelling case that acknowledges your client’s concerns while emphasizing the opportunities they are potentially overlooking. Regardless of the outcome, your proactive approach will illustrate your value and adaptability as an SEO expert.
This is a fascinating dilemma that many marketers encounter, and your approach to handling it is commendable! It’s always a challenge when a client wants to pivot away from a successful strategy, especially one that has yielded impressive results like the Penis Enlargement campaign you implemented.
One angle you could consider is presenting data-driven insights in a thoughtful way that speaks directly to your client’s goals and concerns. You might create a comparative analysis showing the potential loss in lead generation and revenue from stepping away from that service. Highlighting how maintaining the campaign could actually enhance their overall brand visibility could be persuasive.
Additionally, offering alternatives that maintain sensitivity around the topic might be effective. For example, you could propose a rebranding of the service to make it feel more approachable or to package it alongside other offerings, thus mitigating any discomfort the client may have.
Lastly, framing this conversation around audience insights can be powerful. If you can show how this service fulfills a genuine need in the community—even if it’s a niche offering—your client might be more inclined to reconsider. Sharing testimonials or comments from satisfied clients can also be a strong motivator.
Ultimately, establishing open communication about the risks and rewards of his decision, while showing your commitment to his long-term success, might just sway his opinion. Best of luck navigating this challenge, and it would be great to hear how it all unfolds!