Yes, many businesses and individuals use print-on-demand (POD) as an additional service to complement their existing offerings. This model allows them to expand their product range without significant upfront investment in inventory. Here are a few common scenarios where print-on-demand is used as an add-on:
E-commerce Stores: Online retailers often integrate POD services to offer custom apparel, accessories, home decor, and other merchandise without maintaining stock. This is especially beneficial for small businesses looking to test new product designs or seasonal trends without the risk of unsold inventory.
Authors and Publishers: Writers and independent publishers use POD to distribute books, enabling them to offer paperback or hardcover options alongside digital versions without the need for large print runs.
Artists and Designers: Artists commonly use POD platforms to transform their artwork into sellable products like prints, canvases, phone cases, or t-shirts. This approach allows them to reach a wider audience and generate additional income from their creative work.
Corporate Merchandise: Companies may use POD to produce branded merchandise for events, promotions, or employee gifts, ensuring they only order as needed, which helps in managing budgets and reducing waste.
Niche Markets: Entrepreneurs targeting niche markets can benefit from POD by creating customized products that cater to specific interests or communities, offering a level of personalization that resonates with their audience.
In summary, print-on-demand is a versatile solution that allows for product diversification and testing with minimal risk, making it an attractive option for various business models looking to enhance their offerings.